Member Avatar for ricky0161

hi

will ppc click work for me i am trying to get some good traffic for my new dating website but don't wanna to pay loads for ppc for keywords like uk dating online dating etc has any one got any ideas how i can do this for cheaper

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Dani AI

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A compact, practical playbook that builds on points from , and and gives concrete steps to judge whether paid search can work for a new dating site (as asked by ). The emphasis is on funnel economics and cheap, measurable tests rather than bidding against the biggest, most obvious terms.

Start with tracking and a focused funnel:

  • Instrument two measurable goals: initial signup and a paid conversion (or a strong proxy such as profile completion). Use UTM tags so source->campaign performance is clear.
  • Create one tightly focused landing page per audience/offer (single CTA, minimal fields, clear privacy and trust signals).
  • Set ad groups by intent and by geography/device so spend can be limited to the highest-value segments.
  • Use exclusions: negative-keyword lists and demographic exclusions to reduce wasted clicks.
  • Add a low-cost remarketing list to re-engage non-converters at a lower bid.

A simple math method to decide bid limits:

  1. Estimate LTV (average revenue per paying user).
  2. Decide what share of LTV can be spent on acquisition (acquisition_share).
  3. Max CPA = LTV * acquisition_share.
  4. Max CPC = Max CPA * (conversion_rate from click -> paying user).
    Example: LTV = $60, acquisition_share = 30% -> Max CPA = $18. If click->pay = 1% then Max CPC = $0.18.

Final notes: optimize for profitable paid customers not just signups; iterate creative + landing pages before increasing bids; use remarketing and partnerships (referrals, content, social) to lower blended CPA; ensure age gating, privacy and ad-platform policy compliance for dating offers. This approach turns a "cheap traffic" question into a measurable decision based on unit economics.

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Member Avatar for shimon

hi

will ppc click work for me i am trying to get some good traffic for my new dating website but don't wanna to pay loads for ppc for keywords like uk dating online dating etc has any one got any ideas how i can do this for cheaper

The online dating space is highly competitive. I recommend you go after the "Long Tail keywords".

Member Avatar for Dani

Think outside the box with keywords. I think that Google AdWords is running a promotion now where they'll give both new and existing clients a free campaign optimization. I tried it - pretty neat.

Member Avatar for jewboy

I agree with all of the above. Focus on a niche. Find niche keywords. Remember, over 50% of search queries are unique. The key to tapping highly competitive spaces with Adwords is keyword research. Focus on the onesies and twosies that will cost you a dime.

Member Avatar for Dani

Every website is different. Every business model is different. Only trial and error will let you know whether PPC will work for you. Run a small campaign. If it works, tweak it. If it doesn't tweak it. :)

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