Member Avatar for InsightsDigital

Hi

There are lessons we have learned while doing internet marketing. Which lessons have you learned? I have learned:
1. NOT to create a website on Flash, especially the home page.
2. Becareful where you submit your links.
3. You can create the best website but if you dont plug it, it will not get much visitors.
4. Be attentive to "Above The Fold"
5. Dont violate Google's search engine crawler rules.

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This thread has a good list of early lessons from , , , and others. Below are modern, operational "don'ts" and quick checks that were not covered earlier and that help turn those lessons into a repeatable QA workflow.

  • Don’t ignore mobile-first reality — test rendering across viewports and follow Google’s mobile-first guidance (Mobile-first indexing).
  • Don’t treat performance as optional — measure and improve Core Web Vitals and first-paint metrics (Core Web Vitals).
  • Don’t skip HTTPS/HSTS and basic security hygiene; mixed-content or expired certs destroy rankings and conversions.
  • Don’t leave indexing/canonical problems unmonitored — maintain a correct sitemap, canonical tags, and check Search Console regularly for crawl/index warnings.
  • Don’t chase link quantity; audit backlink quality quarterly, document spammy links, and use the disavow tool only as a last resort.
  • Don’t host sites where “bad neighbors” can harm IP reputation — prefer reputable hosts, isolate accounts (VPS/dedicated IP when needed) and monitor server performance.
  • Don’t publish without measurement — instrument analytics for funnels and micro-conversions, and run A/B tests on key pages.
  • Don’t automate outreach recklessly — prioritize genuine editorial placement and earned links.
  • Don’t abdicate editorial control — moderate employee blogs and user-generated content and require clear author attribution.

A couple of clarifying notes tied to this thread: regarding "above the fold" (asked by and touched on by ), viewports vary today — prioritize fast paint and visible value in the initial viewport, lazy-load noncritical assets, and serve critical CSS first. And echoing the persistence themes from and : treat SEO as continuous work, schedule recurring audits, and use measurable experiments rather than chasing quick fixes.

Recommended Answers

All 17 Replies

Member Avatar for ChiefLee

I'll add a couple:

6. Be patient and do things the right way and you'll be rewarded eventually.

7. Keep working. Keep reading. And keep learning.

Member Avatar for stephen186

9. Dont just go crazy for any so called guru's high ticket product regarding internet marketing claiming huge money.
10. Treat your online business a serious business and follow the disciplines.

Member Avatar for ArvindSharma

Hi

There are lessons we have learned while doing internet marketing. Which lessons have you learned? I have learned:
1. NOT to create a website on Flash, especially the home page.
2. Be careful where you submit your links.
3. You can create the best website but if you don't plug it, it will not get much visitors.
4. Be attentive to "Above The Fold"
5. Don't violate Google's search engine crawler rules.

I just want to add some point:

6. not to use java script, iframes, spalsh pages etc.
7. never host your website with the bad neighbor.
8. always create a website for a human not for the search engine.
9. never believe in the ranking sparks .. seo is a continuous process so you have to keep working on this.

Member Avatar for Flower

Do not use keywords stuffing on web page.
Do not use unethical ways for website promotion.
Do manual promotional work and avoid auto submitting softwares.

Member Avatar for InsightsDigital

This is fabulous insights. Thanks!

Member Avatar for DansMuayThaiMMA

Hi

There are lessons we have learned while doing internet marketing. Which lessons have you learned? I have learned:
1. NOT to create a website on Flash, especially the home page.
2. Becareful where you submit your links.
3. You can create the best website but if you dont plug it, it will not get much visitors.
4. Be attentive to "Above The Fold"
5. Dont violate Google's search engine crawler rules.

Can you elaborate on number 4 please? Thanks.

Member Avatar for almostbob

Can you elaborate on number 4 please? Thanks.

importance on the site should be referenced on the home page, above the line where the 'average' fullscreen user's browser cuts the page off.
that cutoff is the 'fold line'

Member Avatar for Hsekhar

I'll add a couple:

6. Be patient and do things the right way and you'll be rewarded eventually.

7. Keep working. Keep reading. And keep learning.

I second that.

Be patient and keep working. "Quit" is the word that should not be on the page of your dictionary.

Member Avatar for MktgRob

I would like to ad a few to this that carry over from traditional marketing. Do not let the sales force play to big a role in website content creation.
Do employ a copywriter when possible.
Do monitor content being posted to corporate blogs by employees.
Do chose social media opportunities that fit your business model rather than an all or nothing approach.
Do manage expectations of the people who view the web as a magic, unending pool of ready to close sales opportunities.

Member Avatar for pooja84

Very nice tips. I agree, never use flash and never violate Google's search engine crawler rules.

Member Avatar for InsightsDigital

Using Flash on websites is not as popular as it was years ago. Marketers have learned their lessons.

Member Avatar for DansMuayThaiMMA

yeah, flash is a PITA in my opinion, and also not good for SEO.

Member Avatar for snapshot

One idea perhaps could be like trying to forget about the search engine world sometimes and merely focusing over the way people would like to see the completed sites and web pages.

Member Avatar for MktgRob

Using Flash on websites is not as popular as it was years ago. Marketers have learned their lessons.

In a previous life I wrote for CRN and I did a story about how Flash was used by one company to create a web-based reservation system for a hotel. Back then Flash as a web development tool was being questioned and never really took off except for buttons, banner ads and drop down menu's. Personally, I have only ever used Flash for automated presentations for trade show booths.

Member Avatar for InsightsDigital

A few years ago, I encountered many websites - especially their home page - done entirely in Flash. From an analytics and SEO perspective, these websites may have had high bounce rates and the spiders were unable to crawl through the site - not a good thing for SEO.

Member Avatar for shubh09

Hi

There are lessons we have learned while doing internet marketing. Which lessons have you learned? I have learned:
1. NOT to create a website on Flash, especially the home page.
2. Becareful where you submit your links.
3. You can create the best website but if you dont plug it, it will not get much visitors.
4. Be attentive to "Above The Fold"
5. Dont violate Google's search engine crawler rules.

Every website needs different SEO tactics to increase the traffic. Meta tags, submission to directories, blog writing, do follow blog commenting and link exchange etc are some common practices. The content of the web pages also plays important role in SEO exercise. I focus more upon: Press releases, Reciprocal Links, Forum Posting, Post newsgroups, Article submission, commenting upon do-follow blogs.

Member Avatar for DansMuayThaiMMA

I have found that the do comment blogs help tremendously.

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