Member Avatar for MktgRob

Got tipped off to this one at a recent event. I don't know if any or all of you have seen it or played with it yet but I invite everyone to check it out and let me know what you think the SEO implications will be.

Go into Google and search for anything (I looked for espresso machines). In the blue bar just above the search results you should see a link that says 'Show Options'. Click on this. You will get a menu down the left hand side and . Select Wonder Wheel. When you get the Wonder Wheel, click on one of its spokes and watch what happens to the search results to the right of the wonder wheel. Pretty cool. But what will the SEO tactics be for this?

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Dani AI

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Short take that builds on and : the Wonder Wheel was an exploration UX — useful for people, not a ranking signal itself. Its real SEO lesson is about how users discover related topics: structure content so a user (and a search engine) can move from a broad topic to clear, useful subtopics without hitting dead ends.

Practical tactics to apply now (don’t chase a specific UI):

  • Map intent: create a hub page for the main topic and focused spoke pages for each common subquery or question.
  • Internal linking: link hub->spoke and spoke->hub with descriptive anchor text so relevance flows and visitors can drill down.
  • On-page signals: use clear H1/H2 hierarchies, short Q/A blocks for people-also-ask visibility, and schema like FAQPage or BreadcrumbList where it fits.
  • Accessibility and crawlability: if you build visual discovery widgets, ensure links degrade to real anchor URLs (server-rendered or crawlable) and avoid JS-only navigation that hides content from crawlers.
  • Measurement: track impressions, CTR, average position and PAA/featured-snippet appearances in Search Console; monitor engagement metrics to catch thin pages.

Cautions: prioritize usefulness over fabricating many thin “spoke” pages. A few high-quality, well-linked subtopic pages win over dozens of low-value fragments. The original wheel is gone from the mainstream Google UI, but the underlying behavior — users expanding queries into related phrases — is now handled by features like People Also Ask and related searches; optimize for those behaviors rather than the widget itself.

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Member Avatar for ArvindSharma

wonder wheel is basically provide a structural view of your content according to the content ..so you should try to arrange you content is such manner so that you can get the most fruitful result from that

Member Avatar for MktgRob

Has anyone else taken a look at this yet? I have been testing it out and while it looks interesting I am still uncertain about how popular it is going to be in the long run.

It looks like something that would make an interesting utility to use within a website for funky navigation but beyond that it seems to have no value on the web in terms of searching unless you are really just doing a random search to see what you can see. Sort of like when you type something into google and click the 'I'm Feeling Lucky' button.

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