Member Avatar for sjm10021

I am new to ppc management, is there any stategy that anyone can share with me that works consistantly to get new clients in?

Heck I'll even take ideas of stategies that dont always work consistantly.

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A concise, repeatable playbook for someone starting a PPC management company and hunting for clients — building on the ideas already raised by , , and but focused on what turns prospects into retained accounts.

Start with clear positioning and an offer. Pick one vertical (ecommerce, dentists, plumbers, SaaS) and create a single, tight service: a 30-day audit + setup, then a monthly optimization retainer. Productizing makes outreach and pricing simple, and it helps build relevant case studies fast.

Hunt where decision makers are. Use LinkedIn outreach, targeted ads that offer a “no-cost PPC audit,” and agency directories/marketplaces. Prospecting tools (SEMrush/SpyFu or manual competitor searches) let you find businesses whose competitors buy ads — a good signal they could benefit from PPC. The audit is the opener: show missing keywords, tracking gaps, and one or two quick wins you can deliver in 30 days.

Onboard and retain with a fixed workflow. Require analytics/access up front, set measurable KPIs, run an immediate tracking and baseline audit, deliver a 30/60/90 roadmap, and schedule a monthly optimization call plus a one-page KPI report. Keep SOPs for account setup, naming, and testing so work scales without quality loss.

Practical checklist:

  • Offer a concise audit deliverable as the lead magnet.
  • Productize pricing: setup + monthly retainer (or limited performance-based add-on).
  • Require access to analytics and clear conversion definitions before starting.
  • Deliver a baseline report, 30-day quick wins, and a monthly KPI dashboard.
  • Use case studies from your niche to accelerate sales.

Caution: never guarantee ROI. Performance depends on product-market fit, budgets, creative, and tracking. Focus on repeatable processes and clear communication to win and keep clients.

Recommended Answers

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Member Avatar for syahrizal

When using PPC , we must consider the price that we are willing to pay...
If we want fast and large traffics , put a big price for the ads...

But we must know that if we put a very small price for the ads, we just wasting our time as we will get small traffics within a long period of time...

Try put a little bit higher on your pricing as your ads will generate many impressions/appear many times and thus, get you a large amount of new costumer...

Member Avatar for sjm10021

I am new to ppc management, is there any stategy that anyone can share with me that works consistantly to get new clients in?

Heck I'll even take ideas of stategies that dont always work consistantly.

Update to my original question: I am starting a ppc management company - Is there any ideas that you experienced ppc campaign managers have to target and retain new clients whos campaigns I can manage? Or to get clients that arnt using ppc to advertise - and ideas for lead generation?

Member Avatar for sjm10021

When using PPC , we must consider the price that we are willing to pay...
If we want fast and large traffics , put a big price for the ads...

But we must know that if we put a very small price for the ads, we just wasting our time as we will get small traffics within a long period of time...

Try put a little bit higher on your pricing as your ads will generate many impressions/appear many times and thus, get you a large amount of new costumer...

I have updated my question

Member Avatar for yourwebgurus

I am new to ppc management, is there any stategy that anyone can share with me that works consistantly to get new clients in?

Heck I'll even take ideas of stategies that dont always work consistantly.

You should start with small local businesses or contractors in your area. Canvas those, walk in with your laptop and should them where you can get them placed, etc. Especially if you are new to ppc management it's better to start with some smaller accounts.

Check craigslist as well in your local city especially under cpu gigs.

Member Avatar for bobchrist

Make some offer/discount coupon to your visitors and optimize your landing page effectively which may help you in good conversion.

Member Avatar for snapshot

Using pay per click advertising programs could be great but the point is also working on development of your website otherwise even if hundreds of people click on the ads and find your website but do not like the designs or not finding the advertised materials, they would leave.

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