Member Avatar for tadisaus2

Hello,

I have changed all of my pages on my websites to SEO friendly URLs. I noticed the increase on Page rank on some pages. However, there are more errors of pages not found on my log.

I have changed from /index.php?id=1234 to /index/i-like-this-forum/.

So, my question is, does anyone notice the same thing?
Does my SEO pages affect Google page rank?

Thanks a lot.

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  • Latest Post Latest Post by canadafred

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Short answer: making URLs "pretty" does not by itself increase PageRank. PageRank (link equity) is associated with URLs and is driven by incoming links. If old URLs that had backlinks were replaced without telling search engines where the content moved, the link equity is effectively left behind and your logs will show lots of 404s. was correct that renaming alone is unlikely to create a real PR gain; is also right that PageRank is only one metric and not the whole story.

Why you see 404s and what to do first: when the server returns 404 for the old URLs, Google treats those pages as gone and any links to them stop passing signals. The standard remedy is to implement permanent 301 redirects from each old URL to the new SEO-friendly URL so link signals are preserved, update internal links and the XML sitemap, then let Google recrawl. See Google’s guidance on redirects and site moves for the recommended workflow (, ).

Practical checklist (apply in this order):

  1. Add 301 redirects for old -> new URLs (start with the top-ranked / most-linked pages).
  2. Update all internal navigation and your sitemap; resubmit the sitemap to Search Console.
  3. Use rel=canonical where a 301 is not possible (Consolidate duplicate URLs).
  4. Monitor Search Console Coverage and server logs for remaining 404s and fix the highest-volume ones first.
  5. Avoid redirect chains and keep redirects permanent.

Example single-file redirect (Apache .htaccess):

Redirect 301 /index.php?id=1234 /index/your-new-slug/

If many pages changed, generate redirects programmatically or use a redirect map. Give Google time to reprocess the redirects; changes to visible signals and rankings are not instant.

Recommended Answers

All 5 Replies

Member Avatar for MktgRob

What is the purpose of this poll? Your question doesn't make any sense. What are you asking for input on. You need to explain what your poll is for.

Member Avatar for MktgRob

Please excuse my previous comment. When I saw your post I didn't realize you were the person posting the poll. I have not noticed any affects but for many of my clients page rank is not the that big of a deal as they are in niche markets where there are not a lot of competitors.

Member Avatar for Ashlynmilford

thanks for the valuable information

Member Avatar for jay 11

Hello,

I have changed all of my pages on my websites to SEO friendly URLs. I noticed the increase on Page rank on some pages...

I have changed from /index.php?id=1234 to /index/i-like-this-forum/.

So, my question is, does anyone notice the same thing?
Does my SEO pages affect Google page rank?
Thanks a lot.

It's probably just coincidence. Changing the file extensions should have No impact on Google PageRank. I'm not even sure it would have any impact on a sites rankings in the SERPs. Though I could be wrong. Anyone else care to weigh in?

Member Avatar for canadafred

Hello,

I have changed all of my pages on my websites to SEO friendly URLs. I noticed the increase on Page rank on some pages. However, there are more errors of pages not found on my log.

I have changed from /index.php?id=1234 to /index/i-like-this-forum/.

So, my question is, does anyone notice the same thing?
Does my SEO pages affect Google page rank?

Thanks a lot.

Just by looking at the variety of your signature links I can tell you are a spammer.

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