Member Avatar for iconsult

Hello,

Was wondering if their was enough interest from the community to look at SEO for open source content management systems such as drupal or joomla. I am currently picking up alot of requests for SEO specific to these Content management systems.

Is their a market to specialise in this arena?

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raised a common and still-relevant question: is there demand for SEO specialists who focus on CMS platforms like Drupal and Joomla? ’s reply points in the right direction—specialization is viable. ’s short note that “SEO is interesting” underlines an important fact: clients often need both technical fixes and content strategy, and many generalist SEOs miss CMS-specific traps.

Key Drupal-focused SEO areas to master include clean, consistent URL aliases and redirect handling; canonicalization to prevent duplicate-content issues from nodes, taxonomy and Views; templated title and meta-tag management; XML sitemaps and robots controls for crawlability; structured data/schema; performance (caching, asset aggregation, CDNs); mobile/responsive rendering; and correct multilingual/hreflang setup. Technical fixes must be paired with taxonomy and content-structure work to deliver measurable gains.

A practical client workflow that sells: a concise baseline audit (crawlability, index coverage, analytics, server headers), a prioritized implementation plan (redirects, canonical/meta templates, sitemap, robots, performance), content and URL-structure changes, and a measurement/optimization phase. Typical deliverables are an audit report, implementation checklist, and a 60–90 day follow-up plan; many vendors package audit + implementation + monthly monitoring or retainer work.

Common pitfalls and cautions: installing modules alone rarely fixes content-quality or architecture problems; migrations and URL changes must include tested redirects and canonical rules to avoid losing traffic; multilingual sites need deliberate hreflang and language-path strategies. Black-hat shortcuts carry real risk. As implied, combining deep Drupal know-how with repeatable SEO processes makes a marketable, defensible niche.

Member Avatar for BenFinklea

No. Sorry. There's no room in the Drupal community for any more SEO Specialists. ;-)

--Ben Finklea
CEO of Volacci
Author of Drupal 6 Search Engine Optimization

Hello,

Was wondering if their was enough interest from the community to look at SEO for open source content management systems such as drupal or joomla. I am currently picking up alot of requests for SEO specific to these Content management systems.

Is their a market to specialise in this arena?

Edited by jay 11 because: removed fake signature links
Member Avatar for BenFinklea

Hey! The admin changed my post so my joke didn't convey. Actually, I am very heavily invested in providing SEO services for Drupal. And, to answer your question, yes. I think that there is definitely room for you to specialize in SEO for a particular CMS. Finding a valuable niche is one of the keys to marketing success.

Cheers,

--Ben Finklea
CEO of Volacci
Author of Drupal 6 Search Engine Optimization

Member Avatar for rajbir1

Seo is really very interesting in its own aspect.To know more just make some search.
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