I am trying to create an authority site on a topic ranking for multiple keywords.
Are there any special on-site tips to doing this? For example, if you have a page targeting a single keyword would it help to have 10 other posts using variations/similar words and have all 10 of those posts pointing only to the main one?
Are there any differences in the way you approach off-site SEO, or is it just a matter of targeting a single page at a time with multiple backlinks i.e. treating every one of these target pages like a homepage?
I look forward to your thoughts. I read a lot about niche sites targeting a single word, but I am not familiar with the way to approach a larger site of 100+pages.