I just read a report based on Experian/Hitwise data that showed that the majority of searchers use 3 or more key phrases. Keeping this in mind, would you optimize your site to included longer search phrases?
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Jump to PostYou may very well optimize your website for three key phrases. You can do that by including the Key Phrases in the Title Tags and build your links accordingly. You may also include the targeted key phrases in the contents.
Jump to PostI look at it this way. For each website, I optimize for primary keyphrases (up to 5) then work the secondary and auxiliary keyphrases using word variations, abbreviations, acronyms, pluralization, altering prefixes and suffixes, morphology, antonyms, synonymous keyphrases...
Using these type of word variables enforces your primary keyphrases and …
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