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As we all know, Google Analytics and other web analytics tools do provide a list of referring keywords. Thus, have you used web analytic reports to decide and then optimize your keyword list.

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Solid thread — ’s question is still the right one, and the quick answers from , , , and are on point. Two important changes to keep front of mind before you act: Google began encrypting signed-in searches in 2011 (those visits show up in Analytics as “(not provided)”), so you cannot rely on the old GA organic-keyword list alone. (analytics.googleblog.com)

Today the reliable source for query-level signals is Google Search Console. The Performance report gives queries, impressions, clicks, CTR and average position — use that report to find high-impression, low-CTR phrases and the landing pages that already rank for them; those are your best quick wins (title/meta tweaks, snippet testing). This builds on ’s Webmaster Tools point but with a practical focus on CTR and impressions. ()

Practical, repeatable workflow:

  1. Link Search Console to your Google Analytics 4 property (Admin → Product Links → Search Console Links) so you can combine query-level visibility with on-site engagement and conversions. Publish the Search Console reports in GA4’s Library and allow 24–48 hours for data to appear.
  2. In Search Console, filter Queries + Pages to identify pages with high impressions but low CTR; change titles/snippets and re-test.
  3. In GA4, create an “Organic” segment and compare landing-page engagement and conversions — prioritize pages that already convert or have strong engagement.
  4. Use paid-search (Google Ads) keyword tests for copy and intent validation, then apply winners to organic meta.
    These linking/association steps and benefits are documented by Google. ()

A few cautions: Universal Analytics has been succeeded by GA4, so migrate and export historical UA data if you still have it; expect discrepancies between GSC clicks and GA sessions (different counting rules) and prioritize business metrics (conversions, assisted value) over single-keyword rank chasing. ()

Recommended Answers

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Member Avatar for Flower

Google Analytics is good tool which we can use to select and suggest relevant keywords for targeting website.

Member Avatar for bobchrist

Google Analytics is great tools especially if you're using Adwords program.

Member Avatar for nishipattani

Thats true.. Google Analytics is a good tool which we can use to select relevant keywords for targeting website... bt at the sale time there is another tool http://tools.seobook.com/keyword-tools/seobook/ which is very good tool and beneficial too..

Member Avatar for Luvila

Yes, I regularly use Google Analytics to optimize my keyword list. I also use Google webmasters tool, as it shows the positions of the site and the ratio between clicks and views for this or that keyword.

Member Avatar for mahgobb

Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

• get insight into how users reach and behave on your site
• discover the most popular content on your site
• measure the impact of optimizations you make to your site (e.g. did changing those title anddescription meta tags improve traffic from search engines?)

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