Following are some effective SEO tips which are suitable for newbies and these tips will help to improve website traffic in search engine :
1. Each web page should focus on a single keyword or keyword phrase. Your keywords should appear in title tag and content with bold text. Check the density of keywords i.e. 3 to 5% of the content of the page. There are some free online tools where you check keyword density. If the density is higher in the content than search engine will not give importance to your content and website and you will not gain anything at the end.
2. Your select appropriate title tag for each web page. Title tag is the most important SEO tools in search engine. Your title should be unique, clear and concise and proper placement of keywords used in a title tag. More visitors come to your site if your title is unique and useful.
4. Content is a king of SEO : Good content can be in the form of words, videos, audio, widgets, etc. If you write unique and fresh content than more visitors come to your site to read content, and in this way search engine will quickly index your site and you will achieve higher ranking and increase SERP of website in search engine.
5. Link building is a effective technique where you send link to other site, and other site or blog send link back to you. There are many ways to get back links towards your site. The more number of incoming links to your site, the higher will be the rank of the site in search engine. Building links on different sites like article submission, press release submission, link exchange with other webmasters, directory submission and social bookmarking, social networking etc.