Member Avatar for lapunluyang

I was looking at some ppc campaigns and I heard of CPV and PPV. I'm looking for some information about that, but I can't really find anything interesting.

Can you guys help me with that? maybe get me some leads. Thanks

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  • Latest Post Latest Post by peekayb

Dani AI

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There are a few different ways people use the terms and the delivery methods have changed since this thread began. Rather than re-declare definitions, here is a short, practical playbook to decide whether to test that channel and how to judge results without wasting budget. This builds on the discussion by and and focuses on measurement, risk control, and optimization.

Quick numbers to compute (use channel-specific reporting + your tracking):

  • Track impressions/visibilities, clicks, conversions and spend.
  • Effective cost per visibility: eCPV = spend / visibilities.
  • Convert visibility pricing to click-equivalent: eCPC = eCPV / CTR (where CTR = clicks / visibilities).
  • Cost per acquisition: CPA = spend / conversions. Compare CPA to your target across channels.
    Also monitor view-through or assisted conversions to capture non-click influence.

A simple test workflow:

  1. Build a dedicated landing page and unique tracking parameters for this channel only.
  2. Run a small, time-boxed test with strict targeting and a frequency cap.
  3. Request impression-level logs or verification from the vendor and enable your conversion pixel.
  4. Measure eCPC and CPA daily. Pause placements with poor engagement or high bounce rates.
  5. Iterate creative, then scale only when CPA meets your target and conversion volume is stable.

Buying criteria and red flags:

  • Ask for impression verification, placement transparency, and conversion-pixel support.
  • Red flags: no sample logs, no frequency control, implausible CTR/engagement, or no refund/credit policy for bad traffic.
  • Creative note: make the value obvious immediately. For short video-style placements, front-load the hook.

If uncertain, run a very small controlled test and compare the incremental lift to another channel. If sample reports are provided, share them and the calculated eCPC/CPA to get a precise reading for your vertical.

Member Avatar for richfairfull

Hello,

Cost Per View and Pay Per View are appropriate when the goal is product or a brand exposure or awareness. In this case you want to give the appearance your ad is everywhere all the time on a particular web site or say Facebook. You may also want to use this method if the target audience is very small group.

Good luck!

-Rich Fairfull
"Empowering Entrepreneurs to Master Financial and Business Excellence."
facebook.com/richfairfull

Member Avatar for peekayb

Hello,

Cost Per View and Pay Per View are appropriate when the goal is product or a brand exposure or awareness. In this case you want to give the appearance your ad is everywhere all the time on a particular web site or say Facebook. You may also want to use this method if the target audience is very small group.

Hi Rich,
That is not entirely correct.

With PPV/CPV advertising your ad or website is DISPLAYED to people who have downloaded
certain software and agreed to see ads in exchange. And you pay each time they see your AD/webpage

You target campaign by keywords or websites visited by potential customers.


Some of the PPV networks include:

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