Pay Per Click Optimization and Management involve a variety of tasks

* Keyword Research
* Title and Description
* Keyword Management

And a lot more...That is just the tip of the Iceberg.

If you do all that you will have a Good campaign.
To have a Great campaign and totally dominate your market, you need to do
more than that.

Yup i agree, properly making ad copies and also monitoring your campaigns accordingly!

Monitoring your ad campaign will help yoou an din pay per click the most important part is selecting right keyword for you ad.

PPC advertising is the process of appearing within the "sponsored" links of a search on Google or Yahoo. With PPC advertising you can start driving qualified prospects to your website within 24 hours.

Pay per click (PPC) advertising is an advertising model for websites wherein advertisers pay their host only when their ad is clicked. It helps to get immediate traffic from the second you start the campaign.

PPC optimization needs to be done carefully or you might lose some of your hard earned money and waste time also.

Yes mate you are right. Pay per click is paid way to promote your website and also termed as paid internet marketing.