Member Avatar for coykiesaol

The other search engines do get some considerable traffic. Is it worth investing time/money in them as well?

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  • Latest Post Latest Post by peekayb

Dani AI

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Short answer: it depends on goals and resources. Google will usually deliver the bulk of volume and should be the priority for most campaigns, but other engines can add incremental reach, different audience segments, and occasionally better unit economics. , and are right to flag those benefits — the practical question is how much extra time and budget it takes to capture them.

A simple decision workflow:

  1. Audit the last 6–12 months of site analytics for non-Google search share and the conversion quality of that traffic.
  2. Prioritize by market: if the target audience is country-specific (Russia, China, etc.) or a niche that shuns Google, give those engines higher priority and prepare localization/technical changes.
  3. Run controlled tests: import a copy of your Google Ads structure into Microsoft Advertising and allocate a small, isolated budget to smaller networks for 2–4 weeks. Track with UTM parameters and the same conversion goals so comparisons are apples-to-apples.
  4. Decide by ROI: scale channels that deliver incremental profitable conversions after accounting for management overhead.

Quick optimisation notes: keep campaigns separate so you can spot cannibalisation; use negative keywords and conversion-tracking parity; treat smaller networks as creative-testing grounds but validate traffic quality before scaling. Remember that lower CPC does not guarantee lower CPA — conversion rate and customer value matter most.

Cautions: search landscapes change, smaller networks can disappear, and non-Google SEO often needs different technical/local work (Bing/Yandex/Baidu each have quirks). If resources are limited, make Google the foundation and add alternatives only when tests demonstrate clear, replicable ROI.

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Member Avatar for remarkablyso

If you've got the time and money, yes.
If a diverse range of traffic is required, yes.

I know people who hate Google and refuse to use it, ever. There's still a market for other websites out there. Another thing to consider however is that fact that over time as general traffic increases, search engines other than Google should have no trouble finding you... at least the top few search engines anyway.

Member Avatar for richfairfull

You may want to think about smaller PPC companies like 7 search, etc. They are a great way to test ads for very low cost per clicks. Once you have an Ad that is fine tuned you can move it over to one of the larger engines.

Good luck,
-Rich Fairfull
"Empowering Entrepreneurs to Master Financial and Business Excellence."
facebook.com/richfairfull

Member Avatar for peekayb

I would say yes for two reasons:
Google does not have 100% of the market.
The competition on Google is stiff, while with the other search engines
you can easily dominate them.

As far as PPC is concerned, you can still get clicks from $0.01 if you know what you are
doing on the other networks, not on Google from my experience!

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