As we know off-page work always does great to enhance any website traffic. But before starting off-page we must have complete all on-page changes and the visitor or crawler/spider can understand our sites quality easily.
Below are some check list we must do before starting off-page work:-
1. Title Update
2. Meta upade (Mainly Meta keyword and Meta Description)
3. Validate XML sitemap
4. Alt & Title Tags
5. H-tags(like h1,h2,h3......)
6. Keywords Density.
7. Keywords Analysis(most important)
There are many other points we should check before starting off-page seo work.