Member Avatar for sanjay11

Dear Friends

I have another query about blog I have told by someone that we should maintain blog on our server and it will be beneficial for our site.

Is it true ? If yes then why?

Regards
Sanjay

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  • Latest Post Latest Post by depassel

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Short answer: yes—keeping a blog on the same domain usually gives more long‑term control over SEO signals, analytics and user flow, but the benefit depends on how the blog is implemented and maintained.

Technical checklist to make it actually help the main site: put the blog under the same domain (prefer a subdirectory like /blog when possible), keep consistent URL/permalink patterns, use rel=canonical to avoid duplicate‑URL issues, submit an XML sitemap and verify the site in Google Search Console, and make sure the blog pages are mobile‑friendly and fast. For guidance on canonicalization and sitemaps see Google Search Central: Consolidate duplicate URLs and the SEO Starter Guide.

If migrating from an external host, preserve slugs and implement 301 redirects so existing link equity moves to the new URLs. A simple Apache example to redirect an old host to the new domain while preserving paths:

RewriteEngine On
RewriteCond %{HTTP_HOST} ^oldblog\.com$ [NC]
RewriteRule ^(.*)$ https://example.com/$1 [R=301,L]

Operational notes and common pitfalls: avoid thin or auto‑generated tag/category pages (consider noindex for low‑value archives), keep backups and security patches current, monitor Search Console for crawl/indexing errors after launch, and expect short‑term ranking fluctuation after a migration. Echoing points from , and — content quality and freshness matter most. Also note ’s uptime reminder: if hosting is unstable, use a reliable host and a CDN. As implied, a subdomain can work when needed, but extra configuration is required to ensure signals are consolidated.

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Member Avatar for TheAlex

I asked an SEO expert whether our own website or a popular blogging host would be best for a blog, and he said definitely our own website. I didn't ask why but if it's a blog that interests people it'll act like link-bait, so the links will be coming directly to your site rather than to someone elses. Also, extra pages helps increase your PageRank. I suppose this is more beneficial than having links back to your site from places like Wordpress and Bloglines.

Member Avatar for oclane

Adding a Blog to a website is a good thing. Google and other Search Engine crawlers will visit your site if there is an update on it. The more you update, the more they visit.

Member Avatar for vanilla23

Your friend wanna said that you should add unique posts to your blog and update it regularly.

Member Avatar for ezestseo

Yes for backlinks it will help, the only thing is that your server must be on for 24*7.

Edited by ezestseo because: n/a
Member Avatar for Dani

Well isn't it the idea that all websites be up 24/7?

In any case, a blog adds a lot of "authority" and unqiue content to your domain, from an SEO perspective. It adds overall weight and value to the domain name.

Member Avatar for depassel

Setting up the blog in a sub-domain on your existing website benefits to your websites search engine ranking. Any new content that is added to your blog will be treated as new content part of your main website.

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