Member Avatar for HelenLF

Is there any benefit to having more than one link from the same site.
What I mean is would websiteA benefit from having a link on websiteb, pagea as well as websiteb, pageb?

Or, would Google penalise for this.

The reason I ask is that I have contact with a company who have arranged link exchanges with me in the past. This time they want me to do a 3 way link to a couple more of their sites, but in exchange they are only offering links on sites whose domain I already have links on.

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Regarding : multiple links from the same external domain are not automatically penalized, but they usually offer diminishing SEO value compared with links from multiple unique root domains. Search engines place higher weight on diversity of referring domains and on the editorial context of each link. Links that are editorial, relevant and placed on distinct, topical pages are more useful than many identical sitewide or footer links from one partner site.

Practical points to apply when evaluating the offer described in the thread:

  • Prioritize links on pages that are clearly relevant and have unique content and traffic rather than simple template/footer placements.
  • Ask for different target pages and naturally varied anchor text so each link signals distinct relevance (this echoes ’s point about linking different pages).
  • Avoid large-scale reciprocal or tightly knit link networks; Google’s link-schemes guidance warns that excessive link exchanges can be treated as manipulative (Google: Link schemes).
  • If links are part of a paid arrangement or explicit exchange, they should be disclosed/marked appropriately (rel="sponsored" or rel="nofollow") to reduce risk.

Measurement and negotiation: track linking root domains in Google Search Console and third‑party backlink tools (Ahrefs/Majestic/Moz) and monitor referral traffic and ranking movement after links go live. If a partner only offers links from domains that already link to the site, that offer is less efficient than acquiring links from additional, relevant domains — a point related to ’s domain-authority angle and ’s relevance point. In short: a few good, context-rich links from the same domain are fine; aim for diversity and editorial placement to get meaningful, sustainable SEO benefit.

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Member Avatar for JamieLynnSEO

Tricky. I'd assume it could look more like spamming, but I could be wrong...
Is there any way to negotiate having them link to other pages of yours?
Or are they adamant on linking the same page of your overall website?

I could see this being more helpful as apposed to penalizing if they link different pages of your website.

Member Avatar for HelenLF

They would link to other pages, but I wondered if there was a problem because it is the same domain.

Member Avatar for JamieLynnSEO

I strongly feel it would be alright as long as like you say, it's separate pages. But it's always a good idea to check around for other opinions and weigh out your options.

Member Avatar for conorthegreat

if the site website in question has a pr, it should matter that much

Member Avatar for ahmadferi

if exchanging links, see the blog that has a similar theme with the blogs that we have

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