I'm doing research on plurals in both PPC and Organic SEO in the sense of "do search engines treat plurals as separate from singular keywords, or do they show in the same search results?"
example: Blanket vs. Blankets
Is a page optimized for blankets going to show up at the same place in SERP's if the user searches blanket as it would if the user searches for blankets? etc.
Has anyone had any experience or looked into this at all? What can you tell me about this?