Anchor text is simply the text used to represent a hyperlink. Anchor text is used to make links more attractive and to make it easier for the search engine to index backlinks in relation to specific keywords.
Anchor text issue is really much hyped-over after the Penguin Update. It is widely reported that an anchor text lacking diversity is top risk factor to lose rankings in the course of Penguin.
Here's a strategy to stay on the safe side with your anchor texts when doing link building:
Check your site with seo spyglass to get full list of anchor text variations you've been using to date.
Spot tendencies, see if you're running a risk of using one and the same anchor text.
If you see one and the same anchor in 90% of your links, consider fixing that, especially if you have direct access to you links (sites in your network or similar stuff). In other cases, don't bother - don't panic, and don't bombard site owners with "change my anchor request". Learn your lessons and move forward.
Make a long list of anchor text variations - you might need an additional round of keyword research.
Anchor text is a click able text which will redirect you to some url that you have provided.Yes in seo anchor text plays very important role.We mostly use in articles and blogs.Yes after penguine update rules for anhchor text are changed so there should be variation in anchor text as much as possible..
Syntax of making anchor text--- <a herf="Url">Keyword</a>