I'm looking for personal preferences and suggestions to keyword targeting on your home page?

If I have a website with 3 products and each product then has sub-products. I will be creating a page to target each one of those products and sub-products to the keyword targeting process for those pages is quite straight forward however... What do I target on the home page? THe 3 high level products are probably the 3 most important things for me to target however, what should I do on the home page?

If i target all 3 I will obviusly dilute the value of each and will not rank effectively for any of them (and anyway, they'll have their own page to target)

What are the suggestions that members here use?

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