Member Avatar for daddundeepak

I have done on page optimization and off page optimization for http://www.consumerhealthanswers.com . In off-page optimization, blog posting, article directory submission, document sharing sites and also done SMO Social Media Optimization i.e. facebook, twitter, stumbleupon, pinterest. Our content is pure not duplicate and i am not doing pure link building for this site. But after penguin update 2.0, my project ranking is drop and still not stable. For e.g. my keywords “Amberen” & “Amberen Reviews” is drops for this link http://www.consumerhealthanswers.com/amberen-reviewed.html why.

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Penguin 2.0 (the May 22, 2013 rollout) widened Google’s algorithmic checks so that problems could hit individual pages as well as entire sites. That explains why a focused product page (your “Amberen” review) can lose ranking even if the homepage looks fine. For context on the rollout and its intent, see Matt Cutts’ announcement.
Matt Cutts: Penguin 2.0 rolled out today

Quick, practical diagnostic checklist (use these in order and keep notes for each step):

  1. Check Google Search Console -> Manual Actions and Messages to see if a human-applied penalty exists.
  2. Compare dates in Search Console/Analytics to confirm the drop matches the update, and identify the exact queries and pages affected.
  3. Export backlink data (Search Console + any third‑party tool), then sample referring domains and anchor-text distribution — look for unnatural concentrations of exact-match anchors or sudden spikes.
  4. Verify the affected page is still indexed and not accidentally noindexed/blocked or redirected.

If you’re confused about 404s: a list of dead URLs by itself typically does not trigger a Penguin hit. Google’s docs explain that 404s aren’t automatically harmful — the real issue is the pattern and quality of incoming links, not whether some links point to removed pages.
Do 404s hurt my site? — Google Search Central

Recovery priorities: document everything, prioritize fixing the highest-risk link sources (identify patterns, prepare removal outreach and records), and if a Manual Action is shown follow Google’s remediation/reconsideration guidance. Also strengthen page-level trust signals — clear author credentials, citations to reputable medical sources, and improved editorial quality — because health sites are treated as YMYL and must demonstrate strong E‑E‑A‑T. For what to look for in links and anchor text, and for E‑E‑A‑T guidance, see the linked resources below.
Manual actions viewer — Google Search Central
Guide to quality backlinks (anchor-text risks)
Search Quality Evaluator Guidelines (E‑E‑A‑T / YMYL)

Notes on earlier replies: ’s 404 concern is understandable but check the official doc first; and were right to flag link relevance and over‑optimization — focus the effort on measurable link/audit work plus stronger authoritativeness for health content.

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Member Avatar for ravinder yadav

i have no idea but if you have not done any black hat seo then you should contact google(google web master) to review your site ranking.

Member Avatar for ptduran

Even good sites affected because of this Penguin2.0. This Penguin2.0 hates deleted or 404 links we created. All you have to do is find and delete or create new links. Even I sufferred the slump but surviving on the first page.

Member Avatar for alex007

You may have created some non-relecant links which cost you penalty. So you must find them and remove them either by asking the site owner to remoce it or by using Google Disavow tool.

Member Avatar for irfan.nezami

Over optimization was also a reason to drop the ranking.

Member Avatar for racksjackson

May be you have created some spammy links.

Member Avatar for daddundeepak

In past 2 years e have not done any back linking. So not sure why it is theating us spam

Member Avatar for garyson02

During Penguin Updation, almost all the website affected. To much of SEO may be a reason for drain of your PR. In new penguin update, your content may have keyword stuffing.

Member Avatar for starc_davis

you are not one whose site is affected after google penguin update, many webmasters saw the downfall for their rankings..

Just get the backlinks from quality websites, change or re-fresh the content, check the meta tags is there any keyword stuffing is going on or not...

publish more content, do guest blogging..

Hope then you will recover the rankings again..

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