I usually follow these tips to increase serp ranking
Identify the Presence of the Keyword or Query String in the Title
Pay Attention to the Significance of Keywords in the URL
Understand What Kind of Results are Favored in the Search Results
Observe How Keywords are Distributed in the Title, Description and/or Content
To get better search engine result, some important stuffs to be included in your business.
Do On-page and Off-page optimization.
1. Go for best keyword research.
2. Google Adwords or Pay per click to increase more impressions for your ads.
3. Get into more social media networks (Twitter, LinkedIn, Facebook. Pinterest, Tumblr...)
4. Expand or diversify your links (Generate Backlinks- Social Bookmarking, Directory Submission)
5. Provide best and perfect contents.
6. Do blog commenting, article posting.
These all will help you to gei more SERP ranking.