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Getting a better SERP results invloves both on-page and off-page optimization techniques. Moreover the site should never encounter any issues such as errors in it.

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Get SERP ranking with following:

  1. Add keywords to post and media
  2. Internal linking
  3. Guest blogging
  4. Blog commenting
  5. Social Shares
  6. Repurpose your content
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I usually follow these tips to increase serp ranking
Identify the Presence of the Keyword or Query String in the Title
Pay Attention to the Significance of Keywords in the URL
Understand What Kind of Results are Favored in the Search Results
Observe How Keywords are Distributed in the Title, Description and/or Content

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I would suggest both on-page and off-page SEO. In recent changes in Google I have learned to focus especially on social media campaigns

Your Robots.txt file also plays a very important role ;)

Edited by pritaeas: Removed self-promotion link.

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Start with Keyword Research. Next prepare Meta Data. The most important is content for client and robots and don't forget about links building :)

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Some point which are valuable for SERP to gert ranking.

  1. Identify the Presence of the Keyword or Query String in the Title
  2. Pay Attention to the Significance of Keywords in the URL
  3. Understand What Kind of Results are Favored in the Search Results
  4. Observe How Keywords are Distributed in the Title, Description and/or Content
  5. Whether Sites are Using Structured Data or Not
  6. Get a Feel for the Descriptions
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To get better search engine result, some important stuffs to be included in your business.
Do On-page and Off-page optimization.
1. Go for best keyword research.
2. Google Adwords or Pay per click to increase more impressions for your ads.
3. Get into more social media networks (Twitter, LinkedIn, Facebook. Pinterest, Tumblr...)
4. Expand or diversify your links (Generate Backlinks- Social Bookmarking, Directory Submission)
5. Provide best and perfect contents.
6. Do blog commenting, article posting.
These all will help you to gei more SERP ranking.

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