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Is There Still a Place for High Quality Guest Blogging?

Here's Everything You Need to Know
http://searchenginewatch.com/article/2324561/Matt-Cutts-Says-Stop-Guest-Blogging-for-SEO-Heres-Everything-You-Need-to-Know

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Short answer: Matt Cutts' "stop guest blogging for SEO" warning in January 2014 still matters — but it was aimed at guest blogging as a link-building tactic, not guest blogging as a channel for audience or brand growth. Several posts here (notably and ) already flagged the spammy side of guest posts; Cutts himself later clarified that guest posts can be useful for exposure and community when done for readers rather than links.

What Google actually enforces today: large-scale or paid guest-post campaigns that exist primarily to pass ranking signals are treated as link spam / link-scheme behavior. Google lists advertorials, mass article marketing, and paid links that pass credit as examples of link spam, and Google engineers have said links inside guest posts should generally be handled as promotional (rel="sponsored" or rel="nofollow" / rel="ugc" where appropriate). Treat guest-post links as promotional, not editorial votes.

Practical checklist for both publishers and contributors (what to do instead of “mass guest-post for links”):

  • Accept guest posts only if they add unique, audience-first value and you can vet the author.
  • Refuse keyword-stuffed anchors and business-as-author-bio links that exist solely to boost rankings.
  • Mark paid/comped placements with rel="sponsored" and user-generated or uncertain links with rel="ugc" or rel="nofollow" per Google guidance.
  • Measure success by referral traffic, leads and engagement — not just backlinks or Domain Authority.

If you find suspicious links pointing to you: export your Links report in Search Console, contact the sites to remove or rel-qualify the links, and only use the Disavow tool after good-faith removal attempts; then follow the manual-action / reconsideration steps Google documents. In short: stop treating guest posts as a scalable SEO hack — use them transparently for reach and relationships, not as a shortcut for rankings.

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Member Avatar for Dani

Yup, I read that article the other day.

I think that high quality blogs still serve their purpose, but I have never advocated guest blogging as an SEO strategy and I still don't. I think that, more often than not, they just come off as spam or advertorials.

I know I'm just one opinion, but my personal opinion is that the answer to your question is no, there isn't still a place for high quality guest blogging. If for no other reason than the spammers ruined it for everyone, because now Google will just equally flag all guest blogs and put them into the same bucket.

Member Avatar for Kelly Burby

Yes we have read the article and it looks like Guest posting has become Poision links for all of us.

Member Avatar for jobtardis

Ofcourse, nice information about seo recent techniques.thanks

Member Avatar for jonese068

Latest updates about Guest post, but i think it doesn't effect on our SEO ya if we can do too much posting, then it will effective otherwise it will not more effective for us.

Member Avatar for markharris

I have read it yet , but know i think that it will not effect so badly on seo activities. HOPEFULLY.....

Member Avatar for Chris_tax

Yes vey much so

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