If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.

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Short take: is right to flag Matt Cutts' advice — in a January 2014 Webmaster Help video Cutts discouraged using article directories as a link-building shortcut, because the content there is often low quality and widely syndicated. Google’s public spam guidance also treats large‑scale article marketing and other manipulative link schemes as things to avoid. (searchengineland.com)

To : stop chasing mass submissions and focus on earning editorial links. Practical, repeatable tactics that work now are creating genuinely linkable assets (original research, long-form how‑tos, tools, data), targeted outreach (broken‑link fixes, resource pages, the skyscraper approach), and PR/author outreach (earn mentions in industry publications). Guest posts still have value when they are editorial, relevant, and not part of a paid/keyword‑rich churn — Google calls out large‑scale guest posting and paid placements as link spam if abused. Use outreach best practices (personalized pitches, clear value to the host) rather than blasting directories. (ahrefs.com)

A short, practical workflow: (1) Audit: export links from Google Search Console and a tool like Ahrefs; remove easy bad links and only use Google’s disavow tool if you meet the guidance (manual action or a high volume of spammy links). (2) Create: publish one or two “linkable” assets that genuinely solve problems or surface data. (3) Promote: run focused outreach (broken‑link swaps, resource pitches, targeted guest contributions) and log responses. Measure referring domains and referral traffic, iterate on formats and outreach lists. Mark paid placements correctly (rel="sponsored") and reserve rel="ugc" or rel="nofollow" for user content per Google’s outbound‑link guidance. These steps reduce risk and scale real, useful links over time. ()

Hi,

Thanks for this usefull information but can u tell me one thing that if we close article submission then how we can get backlinks ???????
As you know well that directory, guest post, link building is almost dead. So kindly suggest me that what activities we should to do in off page from now.

Thanks for this kind information. I have no knowledge about that information. Thanks again......

If you go for article directories only the purpose of link building(SEO), then it will not give any ranking. A good quality content ever been value for brand promotions.

matt cutts said this is because if we submit the article on the thousand of the article sites are seem as a spammer. But if we submit the link on a quality website, I think this not bed for the seo because article is also the great source of increase the web traffic.

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