Member Avatar for Kiran sharma

guest blogging is good way of the quality links but matt cutts not agree with this please check it out

www[]mattcutts[]com/blog/guest-blogging/

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This thread correctly picks up the key issue: guest blogging itself isn’t “dead,” but guest posts written primarily to acquire keyword-rich backlinks were called out and devalued because they became a link‑scheme vector. pointed to the original warning, and posters like , , and rightly focus on the abuse: link exchanges, churned low‑value content, and irrelevant anchors. Google treats links intended to manipulate rankings as link schemes and can nullify or take manual action on them. Google: Spam policies. ()

Since then Google has refined how it handles links: in 2019 it introduced rel="sponsored" and rel="ugc" (and treats link attributes as signals), and it has rolled out link‑spam updates to neutralize large‑scale manipulative linking. The practical takeaway is simple — quantity and exact‑match anchor manipulation are risky; editorially earned, relevant guest posts that help a host’s audience still have value. Evolving "nofollow" (rel values). Link‑spam updates (examples). (developers.google.com)

Practical checklist you can apply now:

  • Guest for the host’s readers first — make the article genuinely useful.
  • Limit links: one natural author‑bio or a contextual link; avoid repeated exact‑match anchors.
  • If a post is paid/sponsored, mark links rel="sponsored" (or rel="nofollow") and disclose the relationship.
  • Keep full editorial control — reject template/spun submissions and mass guest‑networks.
  • Monitor your link profile and follow Google’s removal/disavow guidance only when necessary (manual actions). (developers.google.com)

Bottom line: the “decay” Matt Cutts described targeted abuse, not the practice itself. Properly executed guest posts remain useful for audience, authority and referral traffic — but they’re no longer a scalable shortcut for ranking gains. For an industry perspective on using guest blogging the right way, see this overview. Guest‑blogging context and risks. (contentmarketinginstitute.com)

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Member Avatar for Scotthiggins

Yes you are right kiran sharma guest blogging has been considered as one of the most important factors in the SEO process in older days. But now-a-days the SEO's are not considering the blog posting as an important one and also not even doing the blog posting for the promotion of a website.

Member Avatar for Kelly Burby

Well, I would say matt cutts is exactly correctly guest blogging show now be considered as good because what most of the seo guys are doing previously was misusing they are exchanging their links, Say you are an seo contact me for guest posting over my site with your link over to my site and I would say let us exchange link you post my site link over to yours and I am going to post yours! This is getting very common day by day and the quality of the work is decreasing down day by day ! So, I would say this is a good move taken by matt cutts.

PS: I guess this information is old I guess matt has stated this on January

Member Avatar for mindstreak

Matt Cutts has given statement that guest blogging wont work nowadays.The major taking point at that time in regardance to the guest post was that many bloggers used to spam the post only for getting backlinks and not for posting unique content.If unique and good quality of posts are made , then guest blogging will be effective.

Member Avatar for almostbob

As all the above,
SE bots are very AI,
if links in blog articles, forum posts, et al, do not provide some relevance to the text in the articles, they are considered spam and downgraded.
Guest blogging can be worse than useless, and have a negative effect related to the subject of the page it is posted to

Keep your signature and links relevant to what you post and where, positive results
stray from the rules, very negative results

multiple irrelevant links in mindstreak's signature, bad, spam, will downgrade the sites

single link in Kelly_Burby's signature, web:dev relevant to the thread, good for the site

To the OP, ++ links in your signature, not a good idea

Edited by almostbob
Member Avatar for Bestseoservices

I am Accept Your point Guest blogging are more important in SEO but Mattcutt Says like dont post bulk Links from Guest blogging just get Small links are better one for any website

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