Matt Cutts said. "A lot of the times if you land on your site from a search result, even if they've been in business for 15 years, 14 years, sometimes they haven't updated their template or their page layout or anything in years and years and years. And it looks like, frankly, a stale sort of older site, and that's the sort of thing where users might not be as happy about that."

These are Golden words of Matt Cutts.

What's the point? Past SEO success guarantees you nothing today ... yeah, that's pretty much true with any business. You need to constantly innovate, stay ahead of the curve, and keep up with the times.

Ya, we have to spend time to change our website's look and content as often as needed which makes our visitors come back again and again, who may turn to a customer.