Member Avatar for aatifriaz

Keyword play how much role in page ranking in google.Either they play role or not?

  • 10 Contributors
  • 9 Replies
  • 366 Views
  • 1 Week Discussion Span
  • Latest Post Latest Post by samyakonline

Dani AI

Generated

Short answer: keywords still matter — but not as a magic on/off switch, and not via the old meta-keywords tag. Google treats keywords in context (title, headings, URL, link text and page body) as relevance signals among many others, and it ignores the legacy <meta name="keywords"> entirely. (developers.google.com)

Where to use them, practically: put the primary phrase into the page title and main heading, use a concise, readable URL slug that reflects the topic, and use descriptive anchor text for internal links — these help Google understand what a page is about and how it should be presented in results. Also write a clear meta description to help search snippets (Google may use it). (developers.google.com)

Why wording and intent matter more than raw repetition: modern ranking uses language models and many signals to match intent and topic, not exact keyword stuffing. Focus on covering the user’s question thoroughly and naturally rather than repeating keywords. Over-optimization and stuffing can trigger spam classifiers. (blog.google)

Quick checklist (actionable):

  • Use the primary phrase naturally in title, H1 and early content.
  • Use readable URLs and descriptive internal anchor text.
  • Avoid meta-keywords and keyword stuffing.
  • Build topical depth and clear, people-first content (the Helpful Content / E‑E‑A‑T guidance). Monitor Search Console for query-impression trends and iterate. (developers.google.com)

Notes on the thread: and are right that keyword relevance matters; and were correct that the meta-keywords tag is obsolete. The practical takeaway is to use keywords as signals inside quality content and site structure — not as a short-term trick.

Recommended Answers

All 9 Replies

Member Avatar for mindstreak

Keywords are the vital part in seo and page ranking in google.If a website has irrelevant keywords then their website wont even be ranking in google and there wont be any results at the end.

Member Avatar for gomi14

keywords doesn't play that much role in google nowadays as the keywords in the keywords meta tag are ignored by google while indexing and the use of keywords as optimized anchors in on page content is also penalized by in search rankings, so creating original content related to the keyword is the best way to improve page rankings, but anyway you can give keywords in the keywords meta tag for your own reference and content optimization

Member Avatar for imranishfaq

Keywords are playing key role in SEO But for that should be apply different techniques.Dont need to target keywords through metas keywords because nowdays Google is ingnored metas keywords.. You can target your keywords through title, metas descriptions and as well as content on your wesite.

Member Avatar for Ketul_1

Keyword is vain of SEO. It plays a major role in SEO and no one can under estimate its role. If you want to ranking site on SE, then place keyword in meta title, description and keyword tag.
When you do off page optimization, also place it in title, description and tag.

Member Avatar for Mudassir Hasan

Keyword plays important role in Page Ranking. Google uses number of factors to decide page rank like keyword density of same keywords, keywords in url, linking on keywords etc. Thus keyword's role is important in Page ranking.

Member Avatar for christiangel.mathews

Keywords are the important of your website as it brings in more relevancy to the product and this is the key aspect for your site to get ranked in the SERP pages of the Search Engines.

Member Avatar for silverice282

Just forget the keywords tag, it has been no longer important for Google for a long time. Pay attention to Title tag and description tag, they are helpful.

Member Avatar for samyakonline

SEO without poper keyword is just like a body without blood. Page rank depends upon the traffic and traffic depends upon the use of properly optimized and used keywords. If the web content and other on page parameters are suported with proper kws, you wold get better results of SEO practices.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.