Member Avatar for martandtech

The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites. and social drive only 5%. are you agree with this servay or i m waiting your valuable comments. Thanks

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  • Latest Post Latest Post by Kelly Burby

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See this as a question about measurement and goals more than a single truth. Search is typically the steady discovery channel (people with intent), while social is better at attention, amplification and short, high-velocity bursts. As noted, averages hide extremes — a niche utility site and a viral news site will show very different splits — and as pointed out, user intent on search vs social is fundamentally different.

A lot of the apparent gap comes from tracking and attribution, not just raw performance. Common pitfalls: private or "dark" shares that land in Direct, links stripped by mobile apps or shorteners, untagged social posts defaulting to Direct, and reliance on last-click attribution that ignores assisted roles. Quick audit steps: check Source/Medium and referral lists, inspect conversion paths/assisted conversions, and compare native social-platform metrics to site analytics.

Content and distribution strategy determine where traffic comes from. High‑intent, long‑tail queries favor organic; timely, emotional or visual pieces favor social. Low-authority social backlinks won't move the needle on search — focus on creating shareable hooks and the right placement instead of chasing every social mention, which echoes ' point about weak social backlinks.

Practical checklist: (1) tag social links consistently with UTM parameters, (2) run short A/B experiments sending social traffic to optimized landing pages, (3) review assisted-conversion and engagement metrics (not only last-click), and (4) segment by device, landing page and content type. Align measurement with your business objective: optimize SEO for discoverability, use social for reach — and measure both in ways that reveal their true contributions.

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Member Avatar for PixelatedKarma

I saw this on Search Engine Land this morning. I agree with the study that the average website will see far more traffic from organic search. The problem is, that looks at the average website (and who knows what their test sampling is). I have seen some websites which have below 200 SERP for every keyword yet their bulk traffic is coming from direct input because they have focused offline marketing so hard.

Then we have the stackoverflows vs the huffpost (two very different types of websites). Stackoverflow I can bet recieves 75%+ of its traffic from organic search while I bet huffpost nowadays probably recieves close to 75% of its traffic through either direct input or social media due to its focus on content marketing.

When it comes to a website, your traffic sources are always going to be dependent on your marketing focus and the relevancy of your marketing to your niche. I have touched upon this in other posts on this forum, but one thing that this study does conclude is that hail mary approaches to social media marketing are pointless and useless wastes of time.

Member Avatar for Scotthiggins

Yes martandtech there are some situations to happen like this. When the SEO's are creating the backlinks using the social websites which are having the PR of very low then so that the traffic for the targeted website will also be very low from the social websites.

Member Avatar for Kelly Burby

Well, I agree with the survey results as this is truth. Look what happens over here is organice search results are based on our own need. Say I am looking for a mobile application development company means if, I search it over the Google then I would be getting the results which is based over my search and I guess this is the reason what people use search engines for, and if I consider the same with say social network then why I was logged over the social media ?? I was logged to chat and socialize myself with others. This just simply means why should I tap the add of mobile application over there ?? I guess now you can get why the survey results are ....

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