Member Avatar for chris n teddy

What is your opinion about buying backlinks?

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  • Latest Post Latest Post by jewelraz

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Short answer: buying backlinks as a way to manipulate search rankings is a high‑risk, short‑term play. Several replies in this thread already touched that — ’s “worked for a while” and ’s reminder about Google’s rules are the core of it. Google treats links created to manipulate ranking as a link scheme, and paid links that pass ranking credit are a principal target; paid placements should instead be handled as advertising (use rel="sponsored" or rel="nofollow" where required). (developers.google.com)

Why it’s risky in practice: algorithmic updates and manual reviews can either neutralize bought links (so the money is wasted) or lead to manual actions that remove visibility entirely. Private blog networks, bulk “do‑follow” packs, and obvious anchor‑text patterns are common footprints that trigger devaluation or penalties. That matches ’s warning about bulk buys and ’s “blackhat” concern — there are faster short wins, but they’re fragile. (ahrefs.com)

If a site already has suspicious paid links, follow a remediation workflow: run a backlink audit (Ahrefs/SEMrush/Moz), check Search Console for manual actions, document outreach to request removals, and only use Google’s disavow tool for links that cannot be removed — then submit a review with evidence. Recovery is possible but takes paperwork and time. (This is the normal cleanup path used after link‑scheme hits.) (developers.google.com)

Safer use of budget: pay for content creation, PR/earned placements, outreach, or sponsored visibility that’s clearly disclosed (mark sponsorships). Treat any paid placement as an audience/traffic play, not a guaranteed SEO shortcut. In short: build relationships and assets that earn links naturally; if paid links are used, insist on editorial context, transparency, and proper link qualification — and never buy bulk, anonymous “dofollow” links. (searchenginejournal.com)

Recommended Answers

All 18 Replies

Member Avatar for canadafred

That was something we did back in 1926 I think. Worked well for a while.

Member Avatar for Stuugie

I'm not a fan of buying things that I can do for myself. It's like all those people that buy Instagram followers, why?

If you've got a huge budget that you can dump on backlinks, let me know and I'll do it all for you. Otherwise, put in the work, you'll feel more rewarded for your efforts.

Member Avatar for canadafred

The OP asked for opinions and mine's as follows. Any effort in seeking backlinks is a waste of time. It's purpose is to artificially inflate links pointing to things normally unrankable thus not worthy of my visit. In some ways the search engine discourages link building schemes, but not many.

Member Avatar for rinston

It is better not to buy links because most of those links they sell are no longer exist. Likewise, not related to your niche.

Member Avatar for midastouchwebs

Well many people are still buying links and for some people it still works. However, if any of such site hits with a penalty, it will affect your website as well.

Member Avatar for almostbob

The only thing that matters is about buying links

google delist you

the result is "removed from search responses"
It is a result; probably not the result you want
If you think that links back from a useless site that google knows only exists to fake links, are worth never being in google yahoo ask, or any other SE, after about 2 weeks, go for it

<< read the friendly manual <<

Google have 80%+ of all search traffic: Google make the rules: Everone else follows along: Get a google webmaster account and follow the instructions
As written previously, buying links was something that

worked well for a while

worked: past tense; Fred assumed (Hi Fred) everyone would understand, that it doesnt work now

Edited by almostbob
Member Avatar for Piers Rollins

Getting paid backlinks is not much effective nowadays. However, you can go for paid links, but it should be niche links, else it will never worth you anymore.

Member Avatar for sonipat

Hello Dear ,
We can buy backlinks? if yes tell me how ?
Thanks

Member Avatar for LaxLoafer

It's my understanding that buying and selling links is acceptable to Google, providing they don't pass PageRank. However if the intention is to influence search results then you'll be violating Google's guidelines. If (when) you get caught, don't be surprised to find your site missing from search results.

To prevent links from passing PageRank they need to be marked as 'nofollow', e.g. <a href="http://www.example.com" rel="nofollow">Click here</a>. Alternatively this can be done at page-level with the 'robots' meta tag.

Google uses 'nofollow' to help identify paid links, as do Bing and Yahoo. There are plenty of legitimate reasons for buying and selling links, such as advertising, or in exchange for goods or services. (BTW, if Microsoft would like to gift me an XBox I'd be delighted to blog about how wonderful it is).

While back links marked with nofollow have little or no SEO value, let's not forget they still have the potential to increase traffic. And if placed on highly relevant sites, you might expect to see an improvement in bounce rate - another metric that provides a strong signal - but target the wrong audience and your bounce rate will suffer horribly. So it's important to exercise a level of discretion over where links appear.

Don't buy links in bulk. If a seller offers 1000s of 'do follow' links on high PR sites, run a mile.

Member Avatar for roycpo

In latest SEO trends Buy back links is not much effective in your SEO strategy.

Member Avatar for chris n teddy

Really thanks for your replies. ..you help me a lot

Member Avatar for LaxLoafer

No problem. Would you like to share your opinion with us?

Member Avatar for jacks009

I think Good for buy backlink but that is blackhat technic.

Member Avatar for DelmarV

I think that the back links are important, but they spend a big budget is not necessary.

Member Avatar for richardteroma

buying links is generally not a good idea because the number of outbound links from a website dilutes the link value. so if u buy links and the site has 10 links and then after 1 year they have sold more link to say 1000 inks the amout of link juice is less so its a short term strategy for search engine ranking

Member Avatar for jayashreemarg

Buying links is not advisable as it follows unethical SEO practices.

Member Avatar for _1_25

buying links is a short term solution to a long term problem. Google also looks at the outbound links from which you have links on. so i suppose those who sell links have a page they put all links. there are diminishing returns in terms of the link power u get as they add more links to a certain page. so not a good idea.

Member Avatar for jewelraz

I would not suggest it. But if have a SEO Expert who is very well reputed for White Hat SEO, you can give a try!

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