Member Avatar for Naveen_25

I have one business based on Mobile & Web app development and we are global based compan. I need some lead to increase my business? so guys. please help me in that which campaign I used to get lots of traffic and potential leads.

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  • Latest Post Latest Post by pramodrdd

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A concise, ROI-first roadmap for a global mobile & web app shop (from 's question and the replies): several members rightly pointed to campaign choice and keyword organisation (, , , ). Below is a focused three-step plan that turns those high-level suggestions into measurable actions and avoids common pitfalls.

Measure first — make conversions the centrepiece. Track the lead types that matter (qualified contact form submits, demo bookings, signed SOWs or CRM imports) using the Google tag / GTM and enable enhanced or offline conversion imports so bids and reporting reflect real business value. Accurate measurement is the prerequisite for any ROI work. (ads.google.com)

Target and bid with data. Structure campaigns into tightly themed groups (one service / one landing page); start small, gather conversion history, then move to conversion-based automated bidding (Smart Bidding: Maximize Conversions, Target CPA/ROAS). Consider Performance Max for broader, cross‑channel reach but monitor what it’s delivering and control exclusions. Use account-level negative keyword lists to block irrelevant queries (for example: “jobs”, “tutorial”, “free template”) so spend goes to real prospects. ()

Optimize landing pages and iterate. Landing page experience directly impacts quality diagnostics and cost — make pages mobile-first, fast, single‑goal, and proof-rich (case studies, client logos, short form). Run simple A/B tests: headline, CTA, form length, and price/packaging signals. Only scale the highest‑performing ad/landing combinations and keep measuring cost‑per‑lead and close rate so you can convert ROI into a target CPA or target ROAS. ()

Quick practical checklist (start here):

  • Create conversion actions (web, phone, offline) and import CRM leads.
  • Map each ad group to a single, matching landing page.
  • Build a reusable negative keyword list and apply account-wide.
  • Start with conservative budgets, test 2–3 creatives, then scale winners.

Note: contrary to ’s “do not use negative keywords” comment, negative keywords are essential to protect budget and improve signal quality.

Recommended Answers

All 6 Replies

Member Avatar for hibatahir

can you elaborate a little more so we can tell you the best Strategy.

Member Avatar for agustina

Run Search Network & Display network ads its helps to you get more intrested leads.

Member Avatar for Kaushal_2

Hello,
There are so many adwords campaigns which can be used while working on a website.
But I would suggest you to use GOOGLE ADWORDS for your ad campaign.
According to the studies, approximately 25% people of the total searchers come from the ads, the rest come from the organic searches.
GOOGLE ADWORDS gives you the clarification of so many things which you will not get from any other company adword campaign.
I also did the adword campaign for my website landing page i.e. EPIC VILA. Although it was very costly but as I already said 25% results are there for the adwords, so I easily recovered my money from the adwords.

Member Avatar for kiruthi_1

i preffer to you Search Network, Display Network is best for generate lead for your business.

Member Avatar for sandy_5

Grouping and organizing keywords is an important thing to fetch you the desired ROI.

Member Avatar for pramodrdd

My suggestion to you is try search network and also do remarketing. these are the best strategies to get leads and follow some tips
1.use extensions in your ad.
2.do not use negative keywords
3.write relevant description.
4.landing page is more important to get lead etc...

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