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Which will be the expected SEO Trends for 2018?

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  • Latest Post Latest Post by kavi_3

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Several posters—, , and others—correctly flagged mobile, voice, AMP and schema as the big 2018 priorities. ’s note about “linkless” mentions also picked up an important discussion. The replies list the trends; what was missing was practical, low-risk implementation and troubleshooting. The short primer below fills that gap with concrete checks and links to official guidance.

Make the mobile version the source of truth. Google began migrating sites to mobile‑first indexing on March 26, 2018; sites moved to that process will be notified in Search Console. Practical checks: confirm the mobile page includes the same primary content, metadata and structured data as the desktop page; inspect server logs for Smartphone Googlebot activity; test pages with the Mobile‑Friendly Test and Search Console URL Inspection. If using separate mobile URLs, verify correct rel="alternate"/rel="canonical" handling. For AMP, Google expects content parity between AMP and the canonical page (parity enforcement began February 1, 2018); AMP itself is not a ranking signal, but AMP pages that lack parity can lose eligibility for AMP‑dependent features. Google: mobile‑first indexing announcement. (developers.google.com) Google: AMP content‑parity policy. (developers.google.com)

Use structured data to enable rich results and voice delivery — but don’t treat it as a generic ranking shortcut. Structured markup makes pages eligible for enhanced SERP treatments (FAQ, Q&A, recipes, etc.) and can improve click‑through rate; follow Google’s implementation and testing guidance and monitor the Rich Results report in Search Console. For voice/audio delivery of news or concise summaries, the speakable property can be used where supported. Intro to structured data and feature gallery. (developers.google.com) Speakable structured data docs. (developers.google.com)

Brand mentions without links are worth monitoring but should be treated cautiously as an experimental signal. Industry reporting and Google staff comments suggest search engines can use unlinked citations as part of reputation signals, yet the mechanism isn’t a replacement for high‑quality content and technical correctness. Track brand mentions, correlate them with organic visibility, and continue building useful content, correct technical SEO, and clean UX. Overview: brand‑mentions / linkless discussion. (searchengineland.com)

Practical short checklist (prioritize): confirm Search Console messages; verify mobile content parity and canonical rules; run Mobile‑Friendly / AMP / Rich Results tests; add only relevant structured data (FAQ/QAPage/Article/speakable where appropriate); monitor brand mentions and SERP CTR. These steps turn the thread’s trend list into measurable actions.

Recommended Answers

All 15 Replies

Member Avatar for Chilli_1

In 2018, We need to concentrate on Mobile visitors. The Accerelated Mobile Pages, Voice search, Mobile Page loading speed are the imporatnt ranking factors.

Member Avatar for kiruthi_1

Expected SEO Trends for 2018 is mainly concentrate on AMP design & voice search. These two trends are assist to all people easily findout the information via mobile.

Member Avatar for imtylerbanks

Did you hear about ‘Linkless’ mentions, It will change the ranking factors!!

Member Avatar for agustina

AMP design & mobilepage loading speed

Member Avatar for sandy_5

SEO Trends for 2018

Mobile-first
Voice search
Schema
Featured snippets
Content

Member Avatar for Rabiya_1

wow what a discussion. Thnaks every one. I' also thinking to change SEO direction for my website

Edited by Rabiya_1
Member Avatar for Sanjay_24

Expected Trends:

Mobile optimization
Voice search
Arificial Intelligence and machine learning
Visual search

Member Avatar for Clara_2

SEO trends for 2018 is Blog posting, guest blogging and social media postings.

Member Avatar for IVDMindore

There are so many things will happened in 2018 upcoming months as per SEO prospective.
Mobile Page Speed, Voice Search, UI Integration also Growth Hacking also would be a great game changer for online traffic growth.

Member Avatar for Sony_2

Guest blogging, Blogging and forum participation.

Member Avatar for hibatahir

it is here bay blogger will going to spam and will be not to use in the web 2.0

commented: you mean you're going to spam here with your signature -1
commented: Here's a point for your ediucation about signature spam. -3
Member Avatar for Christiana_1

Voice search, AMP, Featured snippets & Arificial Intelligence are SEO trends for 2018

Member Avatar for sfts

SEO trends in 2018 would be

  1. Voice search
  2. Artificial intelligence
  3. Manipulative guest posting
  4. Mobile first indexing
Member Avatar for Donald_13

It is very interesting to learn this

Member Avatar for kavi_3

Some SEO new trends are

  1. Voice search
  2. Featured snippets
  3. Artificial intelligence
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