Member Avatar for Sarah_27

I am stuck in between Adobe Analytics and Google Analytics..
Help me out....
Should I go with the traditional style or use any other Analytics??

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LearnTheNew commented: I prefer the Google Analytics because we using the Google Web Master tool and we get accurate results compare to Adobe analytics +0
samwebstudio commented: Google Analytics +0
kaorichan commented: I'll go with Google Analytics, because for me it's easy to use +0

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All 58 Replies

Member Avatar for kiruthi_1

Google Analytics assist you

commented: Never tried google analytics, so will also suggest you google analytics only. +0
Member Avatar for Christiana_1

Google Analytics is best because it helps you to know about your website visitors.

Member Avatar for sfts

Both Google Analytics and Adobe Analytics are web analytics services used to measure web traffic. But in addition to this, Google Analytics can also be used as a tool for business and market research, and to assess and improve the effectiveness of a website. So, Google analytics is better when compared to Adobe analytics.

commented: thanks for the information +0
Member Avatar for alexbarnes590

The main difference is the ease of deployment of Google Analytics compared to Adobe Analytics. In addition, Adobe Analytics has the concept of traffic variables, conversion variables which can be a difficult concept to fully grasp.

Edited by happygeek because: Not fake sig, a proper sig in fact
Member Avatar for digitalsuresh

Google Analytics and Adobe Analytics both are net analytics services used in the measurement, collection, evaluation and reporting of web data for functions of understanding and optimizing internet usage. However, Web analytics is not simply a method for measuring internet visitors but can be used as a tool for business and market research, and to examine and enhancethe effectiveness of a website.

Edited by Reverend Jim because: Removed spam link.
Member Avatar for lewisclark019

I think Google Analytics is the best. Google Analytics and Adobe Analytics both are web analytics services used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Member Avatar for LearnTheNew

I prefer the Google Analytics because we using the Google Web Master tool and we get accurate results of Page views, Traffic. But if you need the keywords analytics for taffics of your website, chats of traffic go with the Adobe Analytics with more options.

Edited by happygeek because: fake sig deleted
Member Avatar for sonam_2

Google analytics is best

Member Avatar for khan_aafuu

I would prefer to go for Google Analytics.

Member Avatar for garima93

I would recommend Google Analytics.

Member Avatar for shaili_1

Use Adobe if: You have the bandwidth to allow for the ramp-up and training. Adobe gives you the customer support to make Analytics work for you without learning other software or visualization tools.Everything works within the Adobe Ecosystem so your Creative, Marketing, and Analytics teams can collaborate more efficiently. If you’re willing to make the monetary investment, Adobe can reward you handsomely.

Use Google if: You have the time and resources available for troubleshooting and learning.The time investment can be high, but investing in additional freeware (R or Python) can take your analytics to the next level and really help you identify the key insights from your web or eCommerce Platform.If you’re on a budget and don’t mind rolling up your sleeves, Google Analytics can be the perfect tool for you.

for more information refer below link:
https://www.burtchworks.com/2018/10/03/adobe-analytics-vs-google-analytics-which-one-is-right-for-you/

Member Avatar for Rachel Stinson

I would suggest Google analytics beacuse of its structured approach which lacks predefined reports and structure. Native reporting, easy and simple implementation is google analytics bog advantage.

Member Avatar for william_45

google analytics. best ever

commented: As a self-professed SEO specialist I would have expected you to back up that opinion with some facts. -3
commented: Please expand. As your intro states "Hi, I'm williams and im an seo specialist." -3
Member Avatar for Dani

I don’t know any SEO specialists with experience with Adobe Analytics. Maybe it’s just me.

Member Avatar for psharma66

I think google analytics is better and easy to use

Member Avatar for riya_11

I Think google analytics is the best platform as compared to others.

Member Avatar for dojo

It's the first time I hear about Adobe Analytics. So my answer is that I use Google Analytics. Had a stint with yandex, but it lasted only few days.

Member Avatar for zoeyallen6

Google Analytics is better than because we can see the performance of our website. Google Adword is a paid process.

Member Avatar for HelenHelen

Google Analytics and Adobe Analytics both are web analytics services, that help to analyze and reporte web data for purposes of understanding and also optimize web usage.
If you want to choose basic level of capability then Google/Universal Analytics is the right choice for you.
If you want to retain your data as long as you wish then Adobe Analytics.
There are a lot of pros and cons of each service,so you need to read,compare and choose which service is better for you.

Member Avatar for Trasser

If you compare these two tools, then Google Analytics in priority.

Member Avatar for robertdavid718

I think google ananlytic is the bette than others.

Member Avatar for Singh5325

Google Analytics is far more better than Adobe Analytics.

Member Avatar for sam_60

I would highly recommend you to use Google free tools i.e Google Analytics. Because most of the fortune 500 companies rely on GA which shows the complete metrics of your website users and on which pages users are landing.

Please don't rely on third-party tools as they don't show accurate data.

Member Avatar for sam_60

Both are Great Experience tools mate. You know more about your visiting cutomer and prepare target to reach them.
Google Analytics and Adobe Analytics.

Edited by sam_60 because: word missing
Member Avatar for ilyasgohar

It is a pretty broad and wide question , there are lot of similarities and differences between these two products depending up on the parameters that you want to measure up on like

Offerings (standard or premium/enterprise)
Cost
Implementation
Data Governance
Data Science capabilities
Reporting
Single (Web) Channel or Multi-Channel
Personas in your organization that would be interacting with these solutions i.e is it just marketers or data analysts , data scientists as well.
etc.,.
One would want to turn the insights provided from any analytics solution in to actions for better conversion, so it would be better to decide up on use cases that you want to achieve and then perform a comparison and go ahead with a solution that best fits your needs.

Member Avatar for taylor_jackson

Google Analytics is free to use (except Premium Version) but in Adobe Analytics you don’t have the free login.
Implementation is easy compared to Adobe Analytics.
Google Analytics is used by both small and big firms but Adobe Analytics is mostly used by big companies or firms.
In my opinion Google analytics is the best platform .

Member Avatar for DanielKeith

Google Analytics faces challenges while connecting with 3rd party tools. Adobe Analytics Workspace, newer reporting tools. Adobe Analytics provides access to individual visitor data. Google Analytics captures 10 Million hits per month.

Member Avatar for monica_14

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. Google Analytics aggregates the data collected by four levels:

  1. User level (related to actions by each user)
  2. Session level (each individual visit)
  3. Pageview level (each individual page visited)
  4. Event level (button clicks, video views, etc)
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