Google Analytics faces challenges while connecting with 3rd party tools. Adobe Analytics Workspace, newer reporting tools of Adobe Analytics is more powerful. Adobe Analytics provides access to individual visitor data. Google Analytics captures 10 Million hits per month.

With standard GA you get up to 10 million hits per month, and with Google Analytics 360 you get 1 billion+ hits per month depending on the specific tier. With a standard Google Analytics account, you have the capacity to make 20 Custom Dimensions and 20 Custom Metrics whereas a 360 account gives you 200 of each.

according to me Google Analytics is the best website tracking tool. we can optimize our website based on the analytics report. and also it is easy to use.

Google Analytics is best option for you. It shows reliable traffic data.

If you are looking for basic and free features, Google Analytics is a better option while if you are planning to drive deeper into the business Adobe Analytics is the option. The basic site metric can be easily and instantly captured through Google Analytics while you need IT experts to configure Adobe platform. Complex level of data tracking can be easily captured through Adobe Analytics platform and their reports seem to be better than Google Analytics.

You can choose either of them based on your organizational needs and functionality. If you are looking for basic and free features, Google Analytics is a better option while if you are planning to drive deeper into the business Adobe Analytics is the option.

Google Analytics is very popular and easy to use, and the best thing is, it is free. However, Adobe Analytics is a premium tool that can offer you deep analytics.

End Google Analytics versus Adobe Analytics

You can pick both of them dependent on your hierarchical needs and usefulness. In the event that you are searching for essential and free highlights, Google Analytics is a superior alternative while on the off chance that you are intending to drive further into the business Adobe Analytics is the choice.