I am sharing the my own website please check and tell me the what i need to improve in my website.

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Short, practical triage for an ecommerce site like 's. Three immediate priorities are TLS, measurement, and index health. As and observed, serving pages over HTTPS is non-negotiable for trust and referral data. ' point about tracking is key: without reliable analytics and Search Console data, it is impossible to tell what changes help. 's mention of the May 2020 core update explains why traffic swings may be algorithm-driven rather than seasonality.

Concrete technical actions: install a valid TLS certificate and 301-redirect all HTTP to HTTPS; update internal links, canonicals and the XML sitemap to HTTPS; verify the site in Google Search Console and check manual actions and index coverage; run a Core Web Vitals audit and fix largest layout shifts, LCP and TTFB issues; convert or compress images (WebP where possible), enable server compression and browser caching, and use a CDN if traffic is widely distributed. Remove or canonicalize duplicate product pages to avoid thin-content indexing.

Content and trust signals: replace manufacturer copy with unique descriptions, consolidate low-value SKUs or set them to noindex, add concise category landing pages and short buying guides that match buyer intent, surface reviews and clear shipping/return policies, and implement Product/Review/FAQ structured data. These moves strengthen E-E-A-T and make recovery after a core update more likely than chasing short-term hacks.

A practical timeline: immediate (days) — TLS, Search Console, Analytics; short term (30 days) — speed fixes, sitemap/canonical cleanup, basic content fixes; medium term (90+ days) — content expansion, targeted outreach for relevant links, CRO tests. Monitor organic clicks/impressions, average position, Core Web Vitals and conversion rate. Recovery from major updates is gradual; steady technical fixes plus better, user-focused content produce sustainable traffic growth.

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Hello,

Purchase SSl first because your website is not secure.

commented: It appears they fixed that recently. +0

Google is rolling out it's algorithms very frequently since 2020 has started. I would recommend to track regular traffic and ranking of website. Track if any fluctuation happens. then compare the previous results to recover

I hope they start rolling out algorithms even more frequently! We got clobbered by the May 2020 core update and I’m hoping there will be another core update in a few months to give us a chance to recover.

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