Local SEO in 2025 is all about showing up where your local customers are actually looking. One of the biggest things is keeping your Google Business Profile up-to-date with correct info, photos, and even little updates or posts. Reviews are also a huge trust signal now, so asking happy customers to leave feedback can really help.
On your site, it’s important to use local keywords naturally and have pages for different areas you serve if that applies. It’s also smart to get listed on legit local directories and build connections with other businesses nearby. Voice search is getting bigger too, so it helps to write content that sounds like how people talk.