I've read here and there that maybe being #1 for a keyword on PPC isn't the best all the time, but I've heard no explaination as to why? Anyone care to share?
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Jump to PostProbably because of cost is my guess.
Jump to PostSuppose there's a very popular keyword and a Google search results in eight sponsored listings being displayed to the right. The very first spot gets the best CTR. However, the very last spot also gets a pretty decent CTR since when people skim, they often read the first and read …
Jump to PostIf you have a bunch of money and the CTR pays more than the cost of the CPC then I would not worry about it. if it is the otherway aroung you might want to be more targeted in the Keyword or pay less for it.
Jump to PostThey say that people usually look at position two or three on a web page. Who really knows, but this is why!
Actually every study ever done on search results shows that the first position gets by far the most traffic. The difference between #1 and #2 is very big …
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