Member Avatar for donaldelen

Hey friends,

Want to know that ppc campaigning is good for our site? or just wa wast of time...

All your good suggestions appreciable...

  • 4 Contributors
  • 4 Replies
  • 78 Views
  • 1 Day Discussion Span
  • Latest Post Latest Post by steve999

Dani AI

Generated

As already has organic work done, the decision about PPC should be based on measurable return, not on opinions. Both and raised useful points about costs and timing; the practical route is a short, instrumented test and a break‑even calculation before you scale.

Compute a break‑even cost per click first. Define AOV (average order or closed‑deal value), CR (site visit -> conversion rate), and GM (gross margin as a decimal). Then use:
break-even CPC = AOV * CR * GM
Example: AOV = $100, CR = 0.02, GM = 0.30 -> break-even CPC = 100 0.02 0.30 = $0.60. If forecast CPCs are regularly above that number, either improve conversion/AOV or narrow targeting.

Run a controlled test: set up reliable conversion tracking, create tightly themed ad groups with tailored landing pages, run 2–3 ad variations per group, build a negative keyword list, and add remarketing tags. Run the test until you have enough data (for many shops that is 2–4 weeks or a few hundred clicks per ad group, or a minimum number of conversions relevant to your stats). Track Cost per Conversion, ROAS, conversion rate by landing page, and Quality Score. For lead generation, convert lead value to closed sale probability or LTV before using the formula.

If tests show profitable CPAs, scale gradually and keep segmenting by product, geography, device, and keyword intent. If not, stop and iterate on landing pages, offers, or targeting.

Recommended Answers

All 4 Replies

Member Avatar for bobchrist

I would suggest to optimize your website for organic search results and later you can go for PPC campaign because it may end up spending far more than your potential return.

Member Avatar for donaldelen

hey dear thanks for reply but i already optimize my site for organic search result.. please want to know about only ppc campaigning..

Member Avatar for mrandrei

If you want immediate results and traffic, PPC is the way to go! But you gotta do a lot of research before you start the campaign. Choose your keywords carefully if don't want to waste your money.

Member Avatar for steve999

The initiative taken for the concern is very serious and needs an attention of everyone. This is the concern which exists in the society and needs to be eliminated from the society as soon as possible.

Steve

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.