Member Avatar for olddocks

I heard from many webmasters and seo's who say that going for a press release is good and might get you some nice backlings.

are they still worth something, especially if you are launching a new site.

* what are the benefits ?
* does anybody have experiences with PR releases?

Just share your thoughts, please

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  • Latest Post Latest Post by olddocks

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Short answer: yes — but only as PR, not as a cheap link scheme. Several members here — notably and — saw real traffic and pickups from releases, which matches how journalists and media still use releases as a starting point. Use them when you have genuine news to share, because the value today is visibility, referral traffic and earned editorial links, not massed PageRank. (slideshare.net)

The SEO reality is explicit: Google calls out “links with optimized anchor text in … press releases distributed on other sites” as an example of link spam, and Search Engine Land reported Google’s advice that PR links should be treated like ads (i.e., nofollow/sponsored). That means you should not issue releases just to harvest keyword‑rich backlinks — doing so invites devaluation or manual action. ()

How to run PR that actually helps: write a newsworthy story, publish the release on your own site or newsroom first, then distribute and pitch targeted journalists and niche outlets; include the five Ws in the lead, one or two useful links (use branded anchors or full URLs), clear media contact info, and multimedia to increase pickup. These basics come from press‑distribution best practice and get you on journalists’ radar, which is where editorial (dofollow) links come from. (prnewswire.com)

Practical checklist: wait until you have something a reporter would cover (answering ’s timing question), keep links minimal and user‑focused, tag distribution links as nofollow/sponsored (assume most wires do this now), do targeted outreach rather than blasting every wire, and measure pickups and referral traffic as your primary ROI. Use releases as the start of outreach, not the whole campaign. (prnewsonline.com)

Recommended Answers

All 12 Replies

Member Avatar for mddv

I have found that they are benificial for gaining some backlinks. I have found that writing articles related to your website is better than writing a press release since you will find more people will post a informative article on there website.

Member Avatar for nytrokiss

which sites should i use to make a press release!

Member Avatar for Dani

Aside from backlinks, they're really good for viral marketing, because blog entries and press releases and the sort get syndicated throughout the web.

Member Avatar for olddocks

yeah! i got some nice backlinks for my press release. I spent $50 for prleap and $80 for prweb. i still feel that prweb is a good one as i got into yahoo news. i got few orders too from the traffic i received from releasing press releases. i got 5/5 for the press release i submitted.

Member Avatar for PC101

Morning y'all,

At what point do you feel a Press Release is appropriate? Do you do it the moment your site it up and running? Or, do you wait 6 - 12 months until you have something for people to actually look at... posts... threads... some membership?

Thanks!

Lyte

Member Avatar for olddocks

Morning y'all,

At what point do you feel a Press Release is appropriate? Do you do it the moment your site it up and running? Or, do you wait 6 - 12 months until you have something for people to actually look at... posts... threads... some membership?

Thanks!

Lyte

it would be best if you wait for sometime and then go for press release. for me since it was directory, i worked for about 6 months and later after getting PR and everything i released press release. i got some nice orders too with the traffic from press release.

Member Avatar for etechsupport

I would suggest to publish your press release on your own site first before you look to publish it elswhere later you can look for other free/paid mode of press release.

Member Avatar for brtodi

I think PRWEB is one of the better once and should be used with regular intervals.

thanx

todi

Member Avatar for happygeek

Speaking as a journalist in the IT field, and Contributing Editor of the UK's biggest selling monthly IT magazine, I can state that the secret to getting coverage from a press release is simple:

Have something interesting, unusual and useful to talk about.

No matter how well written, no matter if you employ the services of an expensive PR agency to distribute it, no matter what else you do - if it isn't worthy and interesting then magazines that matter, online and off, just won't cover it.

While there is merit in going for the viral marketing approach, there still needs to be a measure of weight amongst the blogs that cover the story. Volume alone is not a valid metric, in my humble opinion, and certainly does not carry the same value as getting covered by a couple of heavy hitters.

Member Avatar for cyfm

I think a press release is a good ideas as I know many people who trawl through PR websites to look for a good story. also they, as people have pointed out are really easy to link to and if its a good Release you'll see that alot a blogs, newsites will be attracted to the Press Release.

Member Avatar for Dani

I've had good results from press releases in the past. They are sooooo worth it!

Member Avatar for olddocks

where do i look for press relase and news content to publish on my website?

i noticed that major news sites like PRWEB do not allow their content to be published on sites providing competitive services.

Thanks

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