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Hi

Many businesses have created free iphone apps to plug their businesses. Now that the Palm Pre is in business and is predicted to gain market share, I wonder if businesses will add "creating a mobile app" as part of their marketing strategy. What do you think?

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  • Latest Post Latest Post by redesignunit

Dani AI

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raised a good point about adding mobile apps to a marketing mix. Short answer: apps can work, but only when they solve a real user problem or create ongoing value. An app that is just a digital brochure usually costs more to build and maintain than the marketing return it produces.

Practical playbook:

  1. Pick one measurable goal (acquisition, retention, sales, support cost).
  2. Validate cheaply: run a landing page, capture emails, or build a simple prototype before full development.
  3. Choose the right technical route for that goal: native if you need deep device features, cross-platform if budget and parity matter, or a Progressive Web App if broad reach and low cost are priorities.
  4. Ship an MVP with analytics, simple onboarding, and attribution so you can measure installs, retention (day 1/7/30), session length, conversion, CAC and LTV.
  5. Promote deliberately: App Store Optimization, targeted ads, email & on-site cross-promotion, and in-app re-engagement (push, personalization).

Note for : coordinate site and app UX so users get a consistent experience and you reuse design/assets. Caution: apps require ongoing investment (updates, support, marketing). If metrics from your tests don’t support sustained spend, a mobile-optimized site or PWA often delivers better ROI than a native app.

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With the release of the new iPhone 3G S, I wonder if businesses will create new apps to tap to this market.

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i waiting for your new site

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