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AdSense now has some official competition. It was awhile ago when Yahoo! bought out Overture, formerly Goto. Now, Overture is going through yet another name change ... to take on the full Yahoo! branding. At the same time, Yahoo! has publically announced a new program for publishers, similar to AdSense. They are showing some information about it on their site, but there is no news as to when it will be fully released. Stay tuned! :)

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  • Latest Post Latest Post by IdeaAlex

Dani AI

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A short, practical update and a few corrections tied to the replies here.

Yahoo did launch a publisher product (Yahoo Publisher Network, YPN) after this thread started, but it never became the broad AdSense rival many expected. YPN began in 2005 as a U.S.-focused beta and Yahoo shut the small-publisher program down (ads stopped April 30, 2010), directing many publishers to alternatives. ()

About the AdSense-TOS concern raised by : Google’s official help clarifies that publishers may run non‑Google ads on the same pages as AdSense, but must follow Google Publisher Policies and ad‑placement rules (don’t disguise ads as content; avoid deceptive layouts; follow inventory/placement limits). In short: other networks are allowed, but implementation must not confuse users or violate either network’s terms. See Google’s help and program‑policy pages for the exact wording. ()

For and anyone wanting to “rotate” networks for a fair A/B-style test:

  • Rotate whole ad units (don’t splice or alter a provider’s ad code).
  • Use server-side rotation or an ad server to randomly assign Provider A or B per pageview.
  • Run the test long enough for statistical confidence (at least several thousand pageviews per variant; 1–2 weeks minimum for steady sites), and compare RPM/CTR/CPC by traffic source and country.
  • Keep placements identical, avoid showing two competing units that look identical on the same page, and retain full logs for audits.
    Example (simple server-side idea):
$providers = ['adsense', 'other'];
$choice = $providers[array_rand($providers)];
if ($choice == 'adsense') {
  include 'adsense_unit.html';
} else {
  include 'other_unit.html';
}

Do not edit or tamper with delivered ad code in ways that change behavior; follow each network’s policy and any contractual exclusivity. ()

Bottom line: and others who asked about comparative payouts — results varied by niche, geography and time; YPN at first paid well for some publishers but struggled with targeting and scale and ultimately closed, so rigorous testing and diversification are still the best approach for maximizing long‑term revenue. (seobook.com)

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All 14 Replies

Member Avatar for jewboy

It's about time! Yahoo! needs to do everything they can reclaim the throne for King of Search.

Member Avatar for Dani

You're just saying that because you got that nifty photo with their founder at SES ;) But I do agree that this is a good move for Yahoo! and will almost surely positively help us, as publishers. Powerful google competition is sure to drive CPC prices up.

Member Avatar for pulse

BTW you can signup for their notification list on , so that whenever they release their product they will send you an email.

However, According to adsense's TOS, we will not be able to use any competing product along with adsense! :( So, I would be sticking with adsense for some time even after they release their product!

Member Avatar for Dani

Done already, pulse! I actually can't wait for them to roll this out - I'm going to use it right away. Since I pass all my ads through an ad rotation system, I'm just going to rotate AdSense and Yahoo! against each other. Whomever performs best after a trial, get to stay permanently. I really think that Google will be the one to perform best though - right now, they have no threatening competition. Yahoo!'s launch will force them to stop fluctuating their rates so heavily and take a closer look at their payouts.

Member Avatar for nitroy2k

yahoo will own google in first 2-3 months after that earnings will start going down... that is way i think... they will give us more .. just to we get to them... but in same time google will start giving there users more...

Member Avatar for armaniking04

Does anybody no how to boot on yahoo chat?

Member Avatar for cyberg

Done already, pulse! I actually can't wait for them to roll this out - I'm going to use it right away. Since I pass all my ads through an ad rotation system, I'm just going to rotate AdSense and Yahoo! against each other. Whomever performs best after a trial, get to stay permanently. I really think that Google will be the one to perform best though - right now, they have no threatening competition. Yahoo!'s launch will force them to stop fluctuating their rates so heavily and take a closer look at their payouts.

Hi,

I'm new here, just found the site! I've been reading alot of your threads and they're very informative. I'm a newbie with adsense n I'm trying to learn as much about it as I can. CSCGAL I hope you don't mind me asking but how exactly are you rotating or going to rotate Adsense and Yahoo? :?: r u going to use a script or some html code?

TIA

Member Avatar for MajorFm.com

Has people found that yahoo is paying more then google?

Member Avatar for adakist

Yay :)

Maybe Google might start to pay us publishers more :P

Member Avatar for dhundee

how was this yahoo publisher porgram work? did it perform any better than adsense?

Member Avatar for ravighy

Hi,

I heard that yahoo adsense can only be installed US company websites. Is it true? I have a company in India. Can I use the yahoo program in my website?

Regards,
Ravi

Member Avatar for x3mario

For me, adsense did better than YPN. YPN is for US residents only.

Member Avatar for WebDave

IMO opinion it is quite late for this move by Yahoo!
They need to come up with something that benefits the masses as compared to their competitors.

Member Avatar for IdeaAlex

Many monetize quite well with Yahoo feeds and I understand payout is 30% better that AdSense. Never used it myself, can't say.

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