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If you have not created a Facebook page for your business, start doing it soon. If you have created one for your business, what has been your experiences?
http://www.facebook.com/advertising/?pages

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This thread raises the basic question of whether Facebook should be part of a business strategy. Updating the conversation: Facebook Pages now act as a public storefront, customer-support channel, and paid-ad platform all at once. Start by choosing one measurable objective (awareness, leads, store visits, purchases) and make sure tracking is in place (Pixel/Conversions API and UTM parameters) so every action can be attributed and optimized.

Practical, high-impact checklist to apply immediately: complete branding and the About section; set a clear action button and short username; enable messaging automation and business hours; assign Page roles and enforce two-factor auth; install tracking and define 1–3 conversion events; create 2–3 content buckets (educational, social proof, offer) and a simple cadence (B2B: 2–3 posts/week, B2C: 3–7/week); run small creative A/B tests and scale winners. Keep one pinned post for your current priority (offer, lead magnet, event).

Building on comments already here: ’s prompt about Pages is still relevant but focus on measurement over presence. ’s app-driven traffic is useful only if those visitors have a clear next step and tracking. ’s point about fit is key — match tactics to audience and objective. When time or budget is limited, run time-boxed experiments with tight KPIs (cost per lead, conversion rate, LTV) and iterate rather than trying to be everywhere.

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Member Avatar for InsightsDigital

If you did not know this already, Facebook allows custom urls for Facebook Pages.

Member Avatar for thehotspotguide

It has not really helped me, but I am lazy when it comes to facebook. I shouldn't say lazy I just hear all of my friends and family complain about the links and cool findings that I post on my wall so I really don't use Facebook for business purposes. Except my apps bring in a lot of traffic.

Member Avatar for MktgRob

I think that Facebook, along with all of the multitude of social media outlets, need to be used if the fit within your business model. I consult with companies about their social media marketing plan and I will recommend a mix of various vehicles and it is not always the same for each company. Having said that, I would be interested in what have been the experience of people on this forum who are using FB. If possible, if you can provide an idea of what your business is, what markets you are targeting and/or what your goal was going into FB.

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