Unlike so many others, I would REALLY like for mine to be useful and actually popular. There are so many that fails on so many different aspects.
To set mine apart, I have taken on the idea of it being a cookbook based site. Using the Drupal CMS, I have started a 'book' where I hope to add these recipes in building a couple of fictitious networks for plausible small or medium businesses.
Here is where I start running into issues. I know what I know, and am trying to put it down in words that the lay person can easily understand. I try to make the examples I have written informative without being the world's greatest cure for insomnia. I also do not have all day, every day to just write for the site.
I know it is useful, entertaining and compelling content that brings people to sites such as the one I wish to build. What I don't know is (a.) how to get others helping build that content, (b.) how to market/advertise a site I'm not really interested in making a profit from (but would like to see it pay for itself), and (c.) how to show up on the various search engines without that becoming a full time job of it's own.
I appreciate the advise you folks may share. I just really don't know where to start with this part of the site development and growth.