Member Avatar for MktgRob

According to a recent study by the Financial Times, 77% of C-Level execs participate in webinars on various topics. Would this cause you to have your company or advise your clients to begin producing more webinars and to start a YouTube or Vimeo profile if they do not have one already>

  • 2 Contributors
  • 4 Replies
  • 89 Views
  • 2 Days Discussion Span
  • Latest Post Latest Post by MktgRob

Dani AI

Generated

Short answer: run a focused pilot rather than committing to an open-ended webinar program simply because execs watch webinars. raised the right question about whether C-suite viewing justifies more production; the right decision depends on goals, measurability, and the content you can sustain. correctly separates product/strategy sessions (exec interest) from training (more junior audiences); use that distinction when choosing topics and presenters.

A tight checklist to convert interest into results:

  • Define one clear goal (brand/reputation, demand gen, or customer education) and an associated KPI (pipeline value, qualified leads, content engagement).
  • Pick the right format and presenter for that goal (short case-study + exec panel for C-level; demo or how-to for users).
  • Plan distribution: one public discovery channel plus a business host for control and lead capture.
  • Create a repurposing plan up front (transcript, 2–4 short clips, blog post) so each webinar yields multiple assets.
  • Run a single, measurable pilot (one topic, one month promotion, track conversion) before scaling.

Practical platform and SEO moves: use a discoverability channel for broad reach and a business-class host to capture leads and control embeds. Add a full transcript, timestamps/chapters and implement VideoObject structured data so search engines index the webinar properly; Google documents how to mark up video content for search. For business hosting options and the tradeoffs versus public platforms, vendor resources explain features like lead capture, player customization and analytics.

Production and measurement tips: keep the live portion tightly focused, include a live Q&A, record and post immediately, follow up with a nurture sequence tied to your KPI, and A/B test topics and CTAs. If the pilot shows a positive cost-per-lead or influence on pipeline, scale with a cadence and a clear content calendar.

References: see Google’s guidance on video structured data and practical webinar how-to resources for promotion and follow-up:
Google: Video structured data

Recommended Answers

All 4 Replies

Member Avatar for InsightsDigital

It be interesting on what type of webinars and who is presenting. I have arranged webinars for my clients about a particular product and for these type of webinars, I had C-level executives. Otherwise, if it s a training webinar, I except more junior and associate level professionals.

To answer your question-The C-level executives I have dealt with who have published videos felt more comfortable from a professional standpoint releasing videos on Viddler or Vimeo. Why? Viddler and Vimeo allows for more SEO control.

Member Avatar for MktgRob

My original question about the webinars was not about getting the C-levels to participate as much as it was would the fact that C-level execs search webinars for info spur you to recommend your company or client to produce more webinars. As to the Vimeo and Viddler vs YouTube, I was not aware of the SEO aspects so thanks for that. I would say it would be good to establish a presence on both YouTube and one of the others simultaneously with the same content. You could get the SEO benefits of Viddler/Vimeo but as YouTube had a higher visibility than the other tube you would get more viewership.

Member Avatar for MktgRob

Though YouTube has a wider reach, Viddler and Vimeo business model allows for more proprietary flexibility than YouTube.
http://www.centernetworks.com/video-smackdown-vimeo-viddler

Understood but if you were to do a poll of most C-level industry execs I think that YouTube would pull the same percentages against Vimeo and Viddler as Google does when compared to Yahoo and MSN/Bing in terms of search engine used. Given time that could change but right now you need to work the channels that offer the best opportunities.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.