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I know there are many podcasts and online radio stations and if the producer accepts advertising, it provides an opportunity for businesses to advertise. I have seen display ads on Pandora on my Ipod Touch and one PSA on my broadcast. Would you advertise on Pandora or use Targetspot? What do you think?

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Dani AI

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Short practical guide for anyone weighing audio advertising options (follow-up to ). Start with a clear goal and a measurement plan. Without that, platform choice is guesswork.

  1. Decide one primary objective: awareness, consideration, or direct response.
  2. Pick 2–3 KPIs that map to the objective (for awareness: completed-listen rate + brand lift; for response: click/visit rate, promo redemptions, CPA).
  3. Buy method and targeting: prefer buys that let you geotarget, daypart, and apply frequency caps. Negotiate insertion/reporting that shows impressions by audience cohorts.
  4. Creative: test short (15–20s) vs longer (30–60s) scripts, put the brand and CTA up front, and use a single measurable CTA (landing page, promo code, unique phone).
  5. Measurement & validation: use dedicated landing pages with UTMs, unique promo codes or phone numbers, and run a small holdout (control) to estimate incremental lift.

Troubleshooting checklist if results are weak: check landing-page relevance and load speed; confirm tracking parameters get preserved; verify audience match between the buy and your ideal customer; swap creative early if completion or engagement is low. Run A/B tests across creatives and messages rather than scaling the first winner immediately.

Practical notes tied to earlier replies: is right that traditional media principles still apply — pair audio buys with search/display retargeting to improve direct-response numbers. ’s point about local markets matters — use localized creative and local landing pages when targeting smaller geographies. Finally, start small, measure incrementally, insist on transparent reporting, and treat early buys as learning investments before committing larger budgets.

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Member Avatar for syahrizal

I think media ads is also a good ways to promote your business...

Member Avatar for bobchrist

Some radio station provide frequencies better for the regional coverage and might be good if you're targeting to specific region., I think you should also try out giving ads on local cable especially if you're targeting local market.

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