For an e-commerce site, it is important to monitor conversion rates and optimizing it. So what other metrics do you assess/monitor on your website to help increase sales? I found this very interesting slides stating this:

So have you used web analytics to increase your sales?

Yes, google analyse is very useful for us, we can know which one is the we should enhance.And where we could upswing.

Good to measure the value of “upper funnel” keywords.

I think Google Analytics play vital role in web promotion.

I too prefer Google Analytics for my website analytics.

Google Analytics is very helpful for us to do this job.