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For an e-commerce site, it is important to monitor conversion rates and optimizing it. So what other metrics do you assess/monitor on your website to help increase sales? I found this very interesting slides stating this:
http://www.slideshare.net/dennis.mortensen/using-web-analytics-insights-to-sell-more

So have you used web analytics to increase your sales?

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On ’s point about conversion-rate monitoring: several members noted analytics as the starting toolset (, , , ) and specifically called out upper‑funnel keyword value. Below is a concise, practical checklist of high‑impact metrics and the actions that turn those signals into more sales.

Measure the funnel and micro‑conversions rather than a single site‑wide conversion rate. Instrument product-impression → detail view → add‑to‑cart → begin‑checkout → purchase and watch each step’s conversion. For big drop‑offs, try reducing required form fields, enabling guest checkout, surfacing shipping costs earlier, improving CTA placement, and adding clear trust signals. Track add‑to‑cart rate, cart abandonment, product‑level conversion, and site‑search conversion to find weak pages or poor merchandising.

Track value metrics (AOV, revenue per visitor, repeat‑purchase rate, cohort LTV) to guide acquisition and promotion decisions. Don’t rely only on last‑click wins—use assisted‑conversion/multi‑touch reports to assign value to upper‑funnel content (this addresses ’s point). Instrument engagement events (site search terms, video plays, scroll depth, wishlist adds) because simple bounce rates can be misleading without micro‑conversion context.

Practical workflow:

  1. pick one conversion to improve and map its funnel;
  2. baseline and segment by source/device;
  3. form one hypothesis and A/B test it;
  4. roll out winners and monitor cohorts.
    Troubleshooting notes: when analytics and backend revenue diverge, audit duplicate tags, ensure transaction events fire exactly once, check cross‑domain and cookie settings, and exclude internal/test traffic. Small, repeatable experiments and clean tracking produce far more reliable revenue gains than ad hoc dashboard tweaks.

Recommended Answers

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Member Avatar for jason830

Yes, google analyse is very useful for us, we can know which one is the we should enhance.And where we could upswing.

Member Avatar for bobchrist

Good to measure the value of “upper funnel” keywords.

Member Avatar for charlis

I think Google Analytics play vital role in web promotion.

Edited by charlis because: n/a
Member Avatar for rashida11

I too prefer Google Analytics for my website analytics.

Member Avatar for leeleewear

Google Analytics is very helpful for us to do this job.

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