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I know a common tactic for internet marketers is to submit links to Digg. Now that Digg has incorporated a NoFollow on links on profiles to prevent spams.
Do you think this will affect how marketers use Digg?

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  • Latest Post Latest Post by MktgRob

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This thread flags a practical shift worth thinking about. As pointed out, Digg changed how profile/submission links are treated; is right that many marketers will keep doing what they always did. For anyone relying on Digg purely as a source of SEO link juice, the change should prompt a small strategy update rather than panic.

What rel="nofollow" does: historically it prevents passing PageRank or ranking credit in the conventional sense. It does not stop clicks, referral traffic, social proof, or the ability for a story to drive attention that leads to earned links elsewhere. (Note: search engines have adjusted how they interpret nofollow over the years, but the practical takeaway remains—Digg is more valuable for traffic and amplification than as a guaranteed source of long-term SEO equity.)

Practical, immediate steps to adapt:

  • Treat Digg as a traffic and engagement channel, not a link-building shortcut. Optimize the landing page for conversions (fast load, clear CTA, email capture, share buttons).
  • Use tracking to measure value. Tag Digg links with UTM parameters (for example, ?utm_source=digg&utm_medium=social&utm_campaign=digg_test) and watch referral sessions, bounce rate, time on site, and assisted conversions.
  • Seed content where members already engage and encourage real votes; organic popularity leads to pickups by bloggers and mainstream sites that can produce followable backlinks.
  • Build relationships with influential submitters and writers rather than buying or gaming votes; Digg penalties and bans remove all short-term gains.
  • Diversify distribution: syndicate to other social/news aggregators and target niche communities where content naturally earns links.

Measurement focus should shift from raw link counts to referral quality and conversion. If SEO is the only goal, invest the same effort into outreach for editorial (dofollow) coverage; if traffic and brand awareness matter, keep using Digg but optimize for on-site value and follow-on coverage.

Member Avatar for MktgRob

The more tech savvy ones or the ones who keep a close eye on SEO yes. Otherwise, probably not.

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