I read on a blog about the lack of rich media ads and not many ads that are considered rich media are not rich at all. If the Flash ad does not contain video nor animation, then it recommended, not to bother. So what do you think about that?
# There's a lot of rich media being served – but most of it's not very rich. DoubleClick says that in 2008, less than 40% of the impressions it served were GIFs or JPEGs. So does that mean the other 60% were rich media? Not according to DoubleClick: it says 55% of its 2008 impressions were "simple Flash" ads. Just 6% of the impressions served in 2008 were rich enough to be labeled "rich media."