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I saw a recent study that found that online media (social networks considered a part of this) is considered less credible than TV, newspapers and radio. On a scale of 1 to 10 they ranked as follows:

  • TV - 6.5
  • Daily newspaper - 6.3
  • Radio - 6.3
  • Online - 5.7
  • Weekly Community Paper - 5.4
  • Magazines - 4.9
  • Free shopper publications - 4.3

If you deal with clients who advertise with a few of the outlets in this list, will these results make it harder for you to get them involved in online networks?

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Last Post by MktgRob
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These results will not deter many businesses who are looking for any way possible to gain sales and reach, especially in this economy.

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These results will not deter many businesses who are looking for any way possible to gain sales and reach, especially in this economy.

I don't think it will deter them either but I do think that some will view this as a justification for doubts they may have already had about social media.

This topic has been dead for over six months. Start a new discussion instead.
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