As someone who works almost exclusively in Google for Adwords campaigns I was wondering if Bing had anything similar. I would imagine they do but as I do not spend a great deal of time outside of Google (per my clients request that I focus on the SE that will return the best traffic).

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In my own experiences, Google adwords is definitely more effective than Bing adcenter. It brings more traffic in than Bing for its dominant traffics itself. :)

I have read, though, that Bing traffic is higher converting. I don't have a source for that, but it does not sound unreasonable.

I am going to do a search online to see if anyone has done a compare and contrast analysis of the available ad campaigns and if I find anything I will post it up.

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