We all know majority of businesses are jumping into social media. The question is: "When is it not appropriate to do so?" I personally dont recommend it for certain type of businesses like funerals, unless you are adding sending a gift. What do you think?
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I think it depends on your reasons for getting involved... Social Media can be a powerful tool for branding, announcing new products/services, promoting special offers, and it could act as a medium for you customers to contact you - as well as share positive (or negative) experiences with others.
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