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Last Post by Rudalfseo
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PPC -> Pay per Click
It's a very simple concept:
Is a type of advertise were the advertiser only pay for the click's that is publicity receives.

Is the most used Internet marketing type of advertising (google and yahoo use it).

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And it may take a while to gain experience on what does and doesn’t work for you, but its more than worth the effort.

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PPC is just advertising on the keywords you are targeting by paying a price for each click.

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Also keep in mind that each search engine has a PPC option and that if you are targeting certain segments, think of which keywords will help increase conversion if you are aiming outside Google.

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Also you got to make sure that your PPC campaign contain:
keywords that also appear on your meta tags and content
keywords that have a high ranking
keywords that have good # of impressions.

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PPC is used for driving good traffic for your site. It is really helpful and great way of improving traffic.

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